Demand Generation Marketing Manager

Gomotive
Austin, Nashville, San Francisco
Workplace: RemoteFull timeUSD 90,000 - 111,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Project management","Communication","Data-driven decision-making","Collaboration","Strategic thinking"]

Plan, execute, and optimize ABM and full-funnel demand generation campaigns for the mid-market, coordinating across content, customer marketing, PMM, and sales. Own channel strategy and execution across tools like 6sense display and LinkedIn, develop briefs and messaging, and drive targeting/list hygiene with Marketing Ops. Measure pipeline impact, run testing cycles, use AI for personalization, and partner with SDRs/AEs to enable sales and report performance.

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FursaFursa
Gomotive
Gomotive
1 day ago

Demand Generation Marketing Manager

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live
Reposted: similar role first listed 1 month ago

Job Summary

Plan, execute, and optimize ABM and full-funnel demand generation campaigns for the mid-market, coordinating across content, customer marketing, PMM, and sales. Own channel strategy and execution across tools like 6sense display and LinkedIn, develop briefs and messaging, and drive targeting/list hygiene with Marketing Ops. Measure pipeline impact, run testing cycles, use AI for personalization, and partner with SDRs/AEs to enable sales and report performance.
Location: Austin, Nashville, San Francisco
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Plan, execute, and optimize programmatic ABM and full-funnel demand generation campaigns across mid-market segments and personas, aligning to ICP needs.
  • •Partner with content marketing and PMM to map content to the buyer journey, identify gaps, and request new content and sales collateral.
  • •Manage target account lists and apply buyer funnel stage definitions and conversion benchmarks to guide targeting and messaging.
  • •Collaborate with Marketing Ops and channel owners to ensure accurate targeting, list hygiene, campaign setup, and cross-channel execution.
  • •Monitor performance vs. pipeline goals, run testing/iteration cycles, and report insights while enabling sales teams with plays and enablement materials.

Pay and Benefits

Salary: USD 90,000 - 111,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalOptical CarePaid Leave401k

Key Requirements

  • •5+ years of B2B demand generation, campaign management, or growth marketing experience (excluding internships).
  • •Proven ability to execute multi-channel demand generation campaigns driving measurable pipeline beyond events.
  • •Hands-on ABM experience across 1:few and 1:many campaign motions.
  • •Ability to partner with sales teams (SDRs, AEs) to align marketing campaigns with outbound and inbound motions.
  • •Working knowledge of marketing automation/CRM systems including Salesforce and Marketo, plus strong analytics with Excel/Google Sheets and Tableau.
Experience:5+ yearsB2BDemand generationGrowth marketingABM
Skills:Project managementCommunicationData-driven decision-makingCollaborationStrategic thinking
Languages:English
Tech Stack:SalesforceMarketo6senseLinkedInExcelGoogle SheetsTableauAsanaSendosoOutreachGleanClayWebinarsEmailWebEventsDirect MailAI toolsAgentic workflowsSalesforce dashboards

Company Brief

Gomotive
Provides a cloud-based fleet safety and compliance platform with digital driver logs, vehicle inspection checklists, workflows, and reporting tools to help transportation and delivery fleets improve safety and meet regulatory requirements.
Industry: Supply Chain Technology
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