Digital Channel Manager

Yum! Brands
Paris
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 2+ yearsSkills: ["Communication","Stakeholder management","Organization","Analytical thinking","Autonomy"]

Own and evolve KFC France’s digital channels across the mobile app, website, click & collect, and in-store ordering kiosks. Partner with the Head of Digital & Delivery to deliver new app launches and enhancements from requirements to go-live, improve UX/UI to reduce friction and boost conversion, and analyze performance metrics (traffic, conversion, basket, retention, SEO) to turn insights into actionable recommendations.

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FursaFursa
Yum! Brands
Yum! Brands
3 days ago

Digital Channel Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 22 hours agoStatus: Live

Job Summary

Own and evolve KFC France’s digital channels across the mobile app, website, click & collect, and in-store ordering kiosks. Partner with the Head of Digital & Delivery to deliver new app launches and enhancements from requirements to go-live, improve UX/UI to reduce friction and boost conversion, and analyze performance metrics (traffic, conversion, basket, retention, SEO) to turn insights into actionable recommendations.
Location: Paris
Workplace: Hybrid
Employment Type: Full time · Permanent
Job Function: Marketing & Growth

Key Responsibilities

  • •Contribute to the launch and evolution of the new KFC app, from defining needs through go-live.
  • •Optimize UX/UI journeys to reduce irritants, increase conversion, and strengthen customer satisfaction.
  • •Enhance the digital experience on order kiosks in line with restaurant operational needs.
  • •Track digital performance, analyze data, and translate insights into concrete recommendations.
  • •Support continuous improvement of the digital customer experience across the app, website, and click & collect.

Pay and Benefits

Perks:Remote WorkPaid LeaveGym MembershipMeal AllowanceTravel Allowance

Key Requirements

  • •Higher education in business school, digital school, university, or equivalent, ideally with a focus on digital, e-commerce, marketing, customer experience, or project management.
  • •2+ years of proven experience managing digital/e-commerce projects, UX/UI, product ownership, or omnichannel journeys.
  • •Strong customer and digital sensitivity: identify friction points, challenge journeys, and propose useful improvements.
  • •Analytical mindset to track the right KPIs (traffic, conversion, average basket, retention, SEO, customer satisfaction).
  • •Excellent communication and ability to manage stakeholders; strong organization and coordination across multiple internal and external parties.
Experience:2+ yearsE-commerceDigital marketingCustomer experienceOmnichannel
Education:
Skills:CommunicationStakeholder managementOrganizationAnalytical thinkingAutonomy
Languages:English
Tech Stack:UX/UIE-commerceSEOClick & collect

Company Brief

Yum! Brands
Yum! Brands is a global quick-service restaurant company that develops, franchises and operates KFC, Pizza Hut, Taco Bell and Habit Burger & Grill, serving tens of thousands of restaurants across more than 150 countries with digital and franchise-led growth strategies.
Industry: Restaurants & Food Service
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Louisville, United States
Founded: 1997
Glassdoor
Glassdoor: 3.7
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