Lifecycle Marketing Manager - Consumer

Own the full lifecycle marketing strategy for Kraken’s Consumer products, driving adoption and engagement across key markets. Lead lifecycle programs using email, push, and in-app messaging, and build complex CRM campaigns across the Kraken ecosystem. Analyze campaign performance, optimize spend, and run experimentation to improve client quality and loyalty—while partnering with marketing technology, CRM ops, product, data analytics, and compliance to ensure local regulatory compliance.