Sr. Marketing Activation Strategist

Esri
California
Workplace: OnsiteFull timeUSD 103,792 - 173,056 annuallyFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Strategic thinking","Performance optimization","Cross-functional collaboration","Stakeholder influence","Data-driven decision-making"]

Lead cross-channel marketing activation strategies that turn buyer and campaign objectives into integrated paid and owned execution. Partner with channel strategists, creative teams, digital experience, and analytics to drive performance optimization through data-driven insights. Establish activation best practices and governance to improve consistency and speed to market, and perform campaign assessments to document learnings and recommendations that enhance future programs across the organization.

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Esri
Esri
2 days ago

Sr. Marketing Activation Strategist

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Last checked: 3 hours agoStatus: Live

Job Summary

Lead cross-channel marketing activation strategies that turn buyer and campaign objectives into integrated paid and owned execution. Partner with channel strategists, creative teams, digital experience, and analytics to drive performance optimization through data-driven insights. Establish activation best practices and governance to improve consistency and speed to market, and perform campaign assessments to document learnings and recommendations that enhance future programs across the organization.
Location: California
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Lead development of buyer-aligned paid and owned activation strategies supporting awareness, engagement, and demand goals.
  • •Translate campaign and business objectives into integrated activation plans and execution requirements across channels and audiences.
  • •Drive activation performance and optimization by analyzing campaign, channel, and engagement data and recommending improvements.
  • •Build and maintain cross-functional partnerships to influence alignment and communicate activation insights supporting marketing strategy.
  • •Establish and evolve activation best practices, governance frameworks, and perform assessments to document learnings and inform future programs.
Travel: Medium travel

Pay and Benefits

Salary: USD 103,792 - 173,056 annually
Perks:MedicalDentalVision401kProfit-sharingLife InsurancePaid LeavePaid Holidays

Key Requirements

  • •8+ years of experience in B2B digital marketing, campaign activation, or performance-driven marketing roles.
  • •Experience developing and leading integrated, cross-channel marketing activation strategies.
  • •Proven ability to analyze marketing performance data and translate findings into strategic recommendations.
  • •Experience with paid media, email marketing, digital channels, audience segmentation, and buyer journey activation strategies.
  • •Bachelor’s degree in marketing, communications, business, or a related field.
Experience:8+ yearsB2BDigital marketingCampaign activationPerformance marketingEnterprise B2B technology
Education:Bachelor's
Skills:Strategic thinkingPerformance optimizationCross-functional collaborationStakeholder influenceData-driven decision-making
Languages:English
Tech Stack:MarketoHubSpotSalesforceEmail marketingPaid mediaDigital marketing

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Esri
Provides geographic information system (GIS) software, location intelligence, mapping tools, and spatial analytics to governments, businesses, and researchers for visualizing, analyzing, and managing geographic data.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Redlands, United States
Founded: 1969
Glassdoor
Glassdoor: 4.1
WebsiteLinkedIn