Diageo

2 days ago

Senior Brand Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Lead the development and execution of growth plans for the Vodka & Tequila portfolio across Southeast Asia. Translate consumer insights, pack-price architecture recommendations, and category priorities into high-impact marketing programs. Drive brand growth and monitor performance using metrics such as NSV, ROI, volume, market share, and equity. Own end-to-end campaign delivery, adapt global assets locally, and coordinate innovation, portfolio launches, and post-campaign learning.

Location: Bangkok

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Lead the development and execution of growth plans for the Vodka & Tequila portfolio across Southeast Asia.
•Drive brand growth by planning and execution, and monitor performance (NSV, ROI, volume, market share, and equity).
•Lead end-to-end campaign implementation across SEA markets, ensuring excellence, consistency, and speed while adapting global assets locally.
•Partner with Commercial and BU Marketing teams to translate strategies into executable plans and align marketing activities with commercial objectives.
•Execute innovation launches and portfolio initiatives, coordinate cross-functional commercialization, and support pack-price architecture and premiumisation plans.

Company Brief

Diageo

Global beverage alcohol company producing and distributing spirits, beer, and ready-to-drink beverages. Owns major brands like Johnnie Walker, Smirnoff, Guinness, and Baileys, operating across multiple markets with a broad retail and hospitality presence.

Industry: Food & Beverage

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1997

Website LinkedIn

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Diageo

2 days ago

Senior Brand Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Location: Bangkok

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Lead the development and execution of growth plans for the Vodka & Tequila portfolio across Southeast Asia.
•Drive brand growth by planning and execution, and monitor performance (NSV, ROI, volume, market share, and equity).
•Lead end-to-end campaign implementation across SEA markets, ensuring excellence, consistency, and speed while adapting global assets locally.
•Partner with Commercial and BU Marketing teams to translate strategies into executable plans and align marketing activities with commercial objectives.
•Execute innovation launches and portfolio initiatives, coordinate cross-functional commercialization, and support pack-price architecture and premiumisation plans.

Company Brief

Diageo

Industry: Food & Beverage

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1997

Website LinkedIn