Senior Brand Manager

Diageo
Bangkok
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: []

Lead the development and execution of growth plans for the Vodka & Tequila portfolio across Southeast Asia. Translate consumer insights, pack-price architecture recommendations, and category priorities into high-impact marketing programs. Drive brand growth and monitor performance using metrics such as NSV, ROI, volume, market share, and equity. Own end-to-end campaign delivery, adapt global assets locally, and coordinate innovation, portfolio launches, and post-campaign learning.

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Diageo
Diageo
1 month ago

Senior Brand Manager

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Last checked: 25 days agoStatus: Live

Job Summary

Lead the development and execution of growth plans for the Vodka & Tequila portfolio across Southeast Asia. Translate consumer insights, pack-price architecture recommendations, and category priorities into high-impact marketing programs. Drive brand growth and monitor performance using metrics such as NSV, ROI, volume, market share, and equity. Own end-to-end campaign delivery, adapt global assets locally, and coordinate innovation, portfolio launches, and post-campaign learning.
Location: Bangkok
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Lead the development and execution of growth plans for the Vodka & Tequila portfolio across Southeast Asia.
  • •Drive brand growth by planning and execution, and monitor performance (NSV, ROI, volume, market share, and equity).
  • •Lead end-to-end campaign implementation across SEA markets, ensuring excellence, consistency, and speed while adapting global assets locally.
  • •Partner with Commercial and BU Marketing teams to translate strategies into executable plans and align marketing activities with commercial objectives.
  • •Execute innovation launches and portfolio initiatives, coordinate cross-functional commercialization, and support pack-price architecture and premiumisation plans.

Company Brief

Diageo
Global beverage alcohol company producing and distributing spirits, beer, and ready-to-drink beverages. Owns major brands like Johnnie Walker, Smirnoff, Guinness, and Baileys, operating across multiple markets with a broad retail and hospitality presence.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1997
WebsiteLinkedIn