Field Marketing Manager, South Asia

Cisco
Singapore
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Collaboration","Resilience","Strategic thinking","Innovation","Communication"]

Own the strategy and execution of B2B field marketing programs across South Asia to drive customer acquisition, engagement, expansion, and pipeline growth. Plan integrated campaigns and events (including sponsorships, executive/C-level thought leadership, workshops, and webinars), collaborate with APJC cross-functional marketing and demand generation teams, and manage vendor/agency relationships. Track marketing metrics, optimize performance using data, and support budgeting under the APJC Field Marketing leadership team.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Cisco
Cisco
1 week ago

Field Marketing Manager, South Asia

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Own the strategy and execution of B2B field marketing programs across South Asia to drive customer acquisition, engagement, expansion, and pipeline growth. Plan integrated campaigns and events (including sponsorships, executive/C-level thought leadership, workshops, and webinars), collaborate with APJC cross-functional marketing and demand generation teams, and manage vendor/agency relationships. Track marketing metrics, optimize performance using data, and support budgeting under the APJC Field Marketing leadership team.
Location: Singapore
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Plan and execute integrated field marketing programs for customer acquisition, expansion, and pipeline growth across South Asia.
  • •Support coordination with APJC marketing teams and align reporting for measurable outcomes under the Senior Field Marketing Manager, Asia.
  • •Partner with the Demand Generation (Digital Sales) team to optimize lead-to-MCP conversion processes.
  • •Manage South Asia field marketing agency and vendor relationships to deliver high-quality programs.
  • •Track and communicate South Asia marketing metrics, optimize performance using data, and support budget tracking and prioritization.

Key Requirements

  • •5+ years of B2B field marketing experience in the South Asia region in a similar scope.
  • •Experience in a B2B software marketing environment with demonstrable success.
  • •Strong program management skills for B2B events and campaigns in South Asia with attention to detail.
  • •Ability to collaborate with cross-functional teams across APJC to achieve outcomes.
  • •Familiarity with Salesforce.com and Tableau is preferred, along with excellent English communication and writing skills.
Experience:5+ yearsB2BSoftware marketingAPJC
Skills:CollaborationResilienceStrategic thinkingInnovationCommunication
Languages:English
Tech Stack:Salesforce.comTableau

Company Brief

Cisco
Global technology company that designs, manufactures, and sells networking hardware, telecommunications equipment, and high-technology services and products for enterprises, service providers, and governments worldwide.
Industry: Networking Equipment
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Jose, United States
Founded: 1984
Glassdoor
Glassdoor: 4.0
WebsiteLinkedInGlassdoor