Founding Demand Generation Lead

Clasp
United States
Workplace: RemoteFull timeUSD 150,000 - 180,000 annuallyFunction: Entrepreneurship & Venture BuildingExperience: 5+ yearsSkills: ["High agency","Data-driven decision-making","Efficiency orientation","Experimentation","Cross-functional collaboration"]

Build and own the full-funnel demand generation engine, driving qualified sales leads from awareness through meetings booked. Own HubSpot tracking and reporting for key funnel metrics (MAL, MQL, SQL, CAC), build dashboards and attribution, and optimize campaign measurement. Set channel and thought-leadership content strategy across organic/paid channels, ABM, partnerships, and webinars, partnering cross-functionally with Sales and supporting B2B web presence to improve traffic and conversion.

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FursaFursa
Clasp
Clasp
5 days ago

Founding Demand Generation Lead

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Last checked: 13 hours agoStatus: Live

Job Summary

Build and own the full-funnel demand generation engine, driving qualified sales leads from awareness through meetings booked. Own HubSpot tracking and reporting for key funnel metrics (MAL, MQL, SQL, CAC), build dashboards and attribution, and optimize campaign measurement. Set channel and thought-leadership content strategy across organic/paid channels, ABM, partnerships, and webinars, partnering cross-functionally with Sales and supporting B2B web presence to improve traffic and conversion.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Entrepreneurship & Venture Building
Seniority: Mid level

Key Responsibilities

  • •Design and drive the full-funnel demand generation strategy across paid, organic, ABM, and partnership channels.
  • •Own HubSpot demand-funnel tracking and reporting (MAL, MQL, SQL, CAC), including dashboards and MQL-to-meeting attribution.
  • •Maintain and iterate on marketing systems and campaign tracking to ensure clean, attributable data and transparent performance reporting.
  • •Lead thought-leadership content, webinars, and content partnerships, and set channel strategy across organic/paid LinkedIn, Google search, AI-driven channels, and paid webinars.
  • •Partner with Sales to build a feedback loop on lead quality and collaborate on B2B web presence for traffic and conversion.
Travel: Low travel

Pay and Benefits

Salary: USD 150,000 - 180,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kCommuter BenefitsPaid Leave

Key Requirements

  • •5+ years in B2B demand generation, including at least 2 years building a demand engine from zero at a Series B-or-earlier startup.
  • •Operate as the sole hands-on marketing hire on a lean team and be ready to direct a second team member as the function grows.
  • •Define funnel stages and metrics yourself, not inherited from others.
  • •Own lead-volume target attainment and be able to explain misses with concrete drivers.
  • •Hands-on experience configuring lead scoring, attribution, and campaign tracking in HubSpot.
Experience:5+ yearsB2B SaaSVenture-backed startupSeries BDemand generationLead generation
Skills:High agencyData-driven decision-makingEfficiency orientationExperimentationCross-functional collaboration
Tech Stack:HubSpotLinkedInGoogle Search

Company Brief

Clasp
Provides employer-sponsored education financing and retention-driven recruitment to help employers recruit and retain hard-to-hire talent while reducing student debt; works primarily with healthcare employers and training partners.
Industry: HR Tech
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Valuation: Under USD 50M
Headquarters: Boston, United States
Founded: 2018
Glassdoor
Glassdoor: 4.5
WebsiteLinkedInGlassdoor