Associate Manager, Marketing

Brillio
Bengaluru
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Cross-functional collaboration","Analytical thinking","Campaign execution","Relationship management","Performance measurement"]

Own the end-to-end services marketing strategy for technology services, turning market and competitive insights into growth opportunities. Lead omnichannel campaign planning and execution to drive lead generation and conversions, while developing targeted content for key audience segments. Manage analyst relations, including RFIs and ensuring strong visibility in vendor assessment reports. Partner with business leaders and SMEs to measure performance and optimize results.

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Brillio
Brillio
2 days ago

Associate Manager, Marketing

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Last checked: 3 hours agoStatus: Live

Job Summary

Own the end-to-end services marketing strategy for technology services, turning market and competitive insights into growth opportunities. Lead omnichannel campaign planning and execution to drive lead generation and conversions, while developing targeted content for key audience segments. Manage analyst relations, including RFIs and ensuring strong visibility in vendor assessment reports. Partner with business leaders and SMEs to measure performance and optimize results.
Location: Bengaluru
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and execute a comprehensive services marketing strategy aligned with business objectives.
  • •Analyze market trends, customer needs, and competitive intelligence to inform marketing initiatives and identify growth opportunities.
  • •Define and communicate technology services value propositions with messaging tailored to target audiences.
  • •Design, launch, and optimize omnichannel marketing campaigns to drive lead generation and conversion.
  • •Manage analyst engagement, including RFIs, prominent placement in vendor assessment reports, and ongoing relationships with industry analysts.

Key Requirements

  • •At least 5 years of experience in technology marketing with significant exposure to services marketing and analyst relations within the IT industry.
  • •Strong market and competitive analysis skills for technology services.
  • •Ability to define brand positioning and messaging for IT solutions and tailor value propositions to target audiences.
  • •Experience designing and executing omnichannel campaigns and creating marketing content (digital and print).
  • •Proficiency in marketing automation and CRM tools, plus experience managing analyst RFIs and vendor assessments.
Experience:5+ yearsB2B technology servicesIT industry
Skills:Cross-functional collaborationAnalytical thinkingCampaign executionRelationship managementPerformance measurement
Certifications:Google Analytics CertificationHubSpot Marketing CertificationCertified Marketing Professional (CMP)
Tech Stack:HubSpotMarketoSalesforceWordPressDrupalGoogle AnalyticsTableau

Company Brief

Brillio
Provides digital transformation and IT consulting services, including cloud migration, analytics, digital engineering, and managed services to accelerate business outcomes for enterprises across industries.
Industry: Consulting
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Private Equity Backed
Headquarters: Santa Clara, United States
Founded: 2014
WebsiteLinkedIn