Director, Marketing Analytics

Lead marketing analytics for paid media, digital, partners, and field campaigns by building attribution modeling and full-funnel measurement. Drive acquisition strategy using CAC, ROAS, and LTV analysis, and translate insights into action for marketing leaders. Build Tableau self-serve dashboards, implement AI/ML for predictive modeling and automated insights, support experimentation with rigorous statistical validation, and partner across Sales, Marketing Leadership, Data, and Marketing Data Operations.