Marketing Analyst

Informa
United Kingdom
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Communication","Collaboration","Analytical thinking","Problem-solving","Attention to detail","Time management","Continuous learning"]

Join the Marketing Analytics Team to turn marketing and customer data into clear insights and data-driven strategies. You’ll source, clean, and transform data, build customer segmentation models, and develop marketing dashboards (e.g., Power BI) to track KPIs. The role includes analysing customer behaviour, supporting A/B testing and campaign evaluation, and producing forecasting, trend analysis, and scenario modelling to share findings with stakeholders.

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FursaFursa
Informa
Informa
1 day ago

Marketing Analyst

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Source: Company careers pageValidated by: Fursa AI
Last checked: 8 hours agoStatus: Live

Job Summary

Join the Marketing Analytics Team to turn marketing and customer data into clear insights and data-driven strategies. You’ll source, clean, and transform data, build customer segmentation models, and develop marketing dashboards (e.g., Power BI) to track KPIs. The role includes analysing customer behaviour, supporting A/B testing and campaign evaluation, and producing forecasting, trend analysis, and scenario modelling to share findings with stakeholders.
Location: United Kingdom
Workplace: Hybrid
Employment Type: Full time · Permanent
Job Function: Marketing & Growth
Seniority: Entry level

Key Responsibilities

  • •Source, clean, and transform data from various sources to support marketing analytics.
  • •Build customer segmentation models and analyse customer behaviour to generate actionable insights.
  • •Develop and maintain marketing dashboards to track key performance indicators.
  • •Support stakeholders by designing and implementing data-driven marketing campaigns.
  • •Monitor, evaluate, and report on campaign effectiveness using tools and techniques including A/B testing, and contribute to forecasting and scenario modelling.

Pay and Benefits

Perks:Health InsurancePensionPaid LeaveEquity

Key Requirements

  • •Proven experience as a Customer or Marketing Analyst.
  • •Experience profiling and segmenting customer data for marketing use cases.
  • •Proficiency querying data using SQL.
  • •Experience implementing and analysing A/B tests.
  • •Experience creating interactive dashboards (ideally using Power BI).
Skills:CommunicationCollaborationAnalytical thinkingProblem-solvingAttention to detailTime managementContinuous learning
Languages:English (UK)
Tech Stack:SQLPower BIA/B testingPythonRAlteryxDashboards

Company Brief

Informa
Global business-to-business information services group operating events, academic and professional publishing, and data & analytics businesses serving specialist markets worldwide.
Industry: Publishing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1998
WebsiteLinkedIn