Ads Product Marketing Manager - Measurement, APAC

Netflix
Singapore
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Communication","Storytelling","Cross-functional collaboration","Teamwork","Project management"]

Own go-to-market efforts for new and enhanced ad measurement and programmatic capabilities across APAC. Partner with APAC Ad Sales, measurement, and global cross-functional teams to shape product narrative, execute marketing needs (demos, materials, assets), and align messaging across launches and events. Act as a trusted partner to product and sales by building a feedback loop from customer and market inputs, while planning near-term priorities and a longer-term measurement strategy.

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FursaFursa
Netflix
Netflix
3 days ago

Ads Product Marketing Manager - Measurement, APAC

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Last checked: 15 hours agoStatus: Live

Job Summary

Own go-to-market efforts for new and enhanced ad measurement and programmatic capabilities across APAC. Partner with APAC Ad Sales, measurement, and global cross-functional teams to shape product narrative, execute marketing needs (demos, materials, assets), and align messaging across launches and events. Act as a trusted partner to product and sales by building a feedback loop from customer and market inputs, while planning near-term priorities and a longer-term measurement strategy.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead the definition and development of go-to-market efforts for new ad product solutions, focusing on near-term programmatic capabilities and measurement solutions.
  • •Enhance existing offerings in partnership with cross-functional stakeholders across ad product, sales/commercial, Ads Marketing, UX, measurement, and policy.
  • •Support APAC programmatic and measurement efforts in collaboration with APAC and global cross-functional teams.
  • •Establish a feedback loop that captures customer and market inputs to influence product development and measurement/product offerings.
  • •Execute marketing needs for Measurement solutions in-market, including materials, demos, and assets, and align solutions messaging across narratives and marketing events/activations.

Key Requirements

  • •7+ years of product marketing experience in digital advertising and/or B2B advertising, with added advantage for GTM of Programmatic/Measurement products.
  • •Experience in programmatic and the ad tech ecosystem.
  • •Regional product marketing experience, balancing global consistency with local nuances, with a preferred advantage from Japan and Korea markets.
  • •Strong ability to partner cross-functionally on product strategy, product positioning/narrative, and GTM launches.
  • •Excellent communication and storytelling skills, including comfort understanding research data.
Experience:7+ yearsDigital advertisingB2B advertisingProgrammaticAd techAPACJapan and Korea
Skills:CommunicationStorytellingCross-functional collaborationTeamworkProject management
Languages:JapaneseKorean
Tech Stack:ProgrammaticDigital adsMeasurementAd tech ecosystemUX

Company Brief

Netflix
Global subscription streaming service that produces and distributes movies, TV series, and games across multiple devices, operating worldwide with extensive original content and localized offerings.
Industry: Streaming Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Los Gatos, United States
Founded: 1997
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Glassdoor: 4.1
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