Product Marketing Manager - Lifecycle Growth Lead

Superpower
San Francisco
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Communication","Leadership","Problem-solving","Storytelling","Customer empathy"]

Lead the end-to-end member lifecycle marketing for a health lifestyle brand, blending experience design, storytelling, behavioral psychology, and product strategy to drive activation, engagement, and retention. Collaborate with Product, Growth, and Design to create high-trust experiences, refine core messaging, and reduce cognitive load across email, landing pages, onboarding, and in-app messaging.

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FursaFursa
Superpower
Superpower
9 months ago

Product Marketing Manager - Lifecycle Growth Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 19 hours agoStatus: Live

Job Summary

Lead the end-to-end member lifecycle marketing for a health lifestyle brand, blending experience design, storytelling, behavioral psychology, and product strategy to drive activation, engagement, and retention. Collaborate with Product, Growth, and Design to create high-trust experiences, refine core messaging, and reduce cognitive load across email, landing pages, onboarding, and in-app messaging.
Location: San Francisco
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own email and lifecycle flows for new members, active members, and re-engagement
  • •Treat email as a long-term system that compounds over time
  • •Continuously test, prune, and evolve flows based on cohort performance
  • •Own core landing pages and high-intent sub-pages
  • •Partner with Growth to experiment on positioning, structure, and messaging

Key Requirements

  • •Background in marketing, UX, or design; PM experience is a plus but not required
  • •Strong copywriting and storytelling skills with a sharp eye for UX
  • •Comfortable with ambiguity and cross-functional collaboration across product, growth, and design
  • •Ability to translate customer psychology into product decisions and recommendations
  • •Proven ownership mentality and track record of driving initiatives from ideation to launch
Experience:MarketingUxDesignProduct managementGrowth
Skills:CommunicationLeadershipProblem-solvingStorytellingCustomer empathy
Languages:English

Company Brief

Superpower
Provides productivity enhancements for large language model workflows, including a browser extension and tools that add conversation management, templates, advanced prompts, and UI improvements for ChatGPT and other AI interfaces.
Industry: Developer Tools
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