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Articulate
United States
Workplace: RemoteFull timeUSD 129,900 - 172,144 annuallyFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Leadership","Communication","Strategic thinking","Analytical","Collaboration"]

Senior lifecycle marketing leader responsible for owning end-to-end lifecycle strategy across engagement, conversion, adoption, retention, and cross-sell; defining KPIs, driving measurable revenue impact, and guiding cross-functional initiatives. Manages three direct reports as a player-coach, partnering with Marketing Operations, Growth Product, and Data teams to optimize programs with Marketo and Braze, while communicating insights to leadership.

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Articulate
Articulate
4 months ago

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Last checked: 1 hour agoStatus: Live

Job Summary

Senior lifecycle marketing leader responsible for owning end-to-end lifecycle strategy across engagement, conversion, adoption, retention, and cross-sell; defining KPIs, driving measurable revenue impact, and guiding cross-functional initiatives. Manages three direct reports as a player-coach, partnering with Marketing Operations, Growth Product, and Data teams to optimize programs with Marketo and Braze, while communicating insights to leadership.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Own and evolve the end-to-end lifecycle marketing strategy across engagement, conversion, adoption, retention, and cross-sell.
  • •Establish clear KPIs across the funnel and ensure lifecycle programs drive measurable impact on pipeline, trial conversion, customer adoption, and expansion revenue.
  • •Leverage qualitative and quantitative data to identify growth opportunities and continuously optimize lifecycle programs.
  • •Manage a prioritized lifecycle roadmap, balancing experimentation with scalable program development.
  • •Contribute domain expertise to the development of strategic cross-functional projects that leverage lifecycle marketing channels.

Pay and Benefits

Salary: USD 129,900 - 172,144 annually

Key Requirements

  • •8+ years of experience in lifecycle marketing, preferably at a B2B SaaS organization.
  • •Expertise in lifecycle marketing best practices, especially in a product-led growth environment.
  • •Extensive hands-on experience with lifecycle marketing tools such as Marketo and Braze (or similar tools).
  • •Experience managing direct reports and developing high-performing individual contributors.
  • •Demonstrated ability to influence cross-functional stakeholders and present strategic recommendations to leadership.
Experience:8+ yearsSaaSB2BMarketing
Education:Bachelor's
Skills:LeadershipCommunicationStrategic thinkingAnalyticalCollaboration
Tech Stack:MarketoBraze

Company Brief

Articulate
Develops e-learning authoring tools and a cloud-based suite (Articulate 360, Storyline, Rise) that enable businesses and educators to create interactive online training and courses without coding.
Industry: EdTech
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Funding: Bootstrapped
Headquarters: New York, United States
Founded: 2002
WebsiteLinkedIn