Brand Manager Content - The Chuan & HLM

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 9 hours agoStatus: Live

Job Summary

Own core brand fundamentals for The Chuan & HLM, including positioning, target audience, brand world, and the Consumer Engagement Platform. Lead campaign “big idea” and develop on-brand creative assets across ATL and digital, tailored to market needs. Build owned-channel social media strategy and influencer/sponsorship programs, while establishing content guidelines. Collaborate with market teams and insights partners to translate consumer needs into actionable creative, managing agency relationships and brand playbook execution.

Location: Shanghai

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Support line manager to develop core brand fundamentals: positioning, target audience, brand world, and Consumer Engagement Platform (CEP).
•Develop and steward the Brand Visual Identity Guideline to ensure all creative outputs are on-brand and premium.
•Conceive and lead the development of the campaign “big idea” and associated creative assets, including local ATL campaigns, digital assets, and product innovation/limited-edition creative.
•Develop owned channels social media content strategy and calendar and establish social media guidelines to elevate content quality and brand perception.
•Lead the integrated Brand Playbook from ATL to BTL for market teams, act as liaison with market companies and insights, and manage agency/partner relationships.

Key Requirements

Skills:Stakeholder managementCreative strategyBrand positioningRelationship management

Tech Stack:InstagramXiaohongshuRed NoteX

Company Brief

Pernod Ricard

Industry: Food & Beverage

Website

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Pernod Ricard

1 week ago

Brand Manager Content - The Chuan & HLM

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 9 hours agoStatus: Live

Job Summary

Location: Shanghai

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Support line manager to develop core brand fundamentals: positioning, target audience, brand world, and Consumer Engagement Platform (CEP).
•Develop and steward the Brand Visual Identity Guideline to ensure all creative outputs are on-brand and premium.
•Conceive and lead the development of the campaign “big idea” and associated creative assets, including local ATL campaigns, digital assets, and product innovation/limited-edition creative.
•Develop owned channels social media content strategy and calendar and establish social media guidelines to elevate content quality and brand perception.
•Lead the integrated Brand Playbook from ATL to BTL for market teams, act as liaison with market companies and insights, and manage agency/partner relationships.

Key Requirements

Skills:Stakeholder managementCreative strategyBrand positioningRelationship management

Tech Stack:InstagramXiaohongshuRed NoteX

Company Brief

Pernod Ricard

Industry: Food & Beverage

Website