Attentive

1 month ago

Director, Product Marketing - Customer & Market Insights

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 9 hours agoStatus: Live

Job Summary

Build and lead the Voice of the Market program, owning the processes and intelligence systems that translate customer, competitor, and analyst insights into positioning, messaging, thought leadership, product strategy, and GTM execution. Serve as the connective link across Product Marketing, Product, Sales, Customer Success, and Executive Leadership. Use AI-powered market intelligence tools (e.g., Gong, Claude, ChatGPT) to scale research and competitive intelligence, initially leading a Senior PMM.

Location: United States

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Build and scale the company-wide Voice of the Market strategy capturing customer, prospect, partner, analyst, and industry insights.
•Design and execute qualitative and quantitative research (customer interviews, win/loss analysis, surveys, advisory boards, market studies) and translate findings into recommendations.
•Develop and execute the analyst relations strategy, including managing briefings, inquiries, and incorporating analyst perspectives into strategy and positioning.
•Own the competitive intelligence vision and program by building scalable tracking systems and delivering executive-ready competitive assessments.
•Leverage AI tools (Gong, Claude, ChatGPT) to automate insight collection and build real-time market intelligence workflows across teams.

Pay and Benefits

Salary: USD 180,000 - 210,000 annually

Equity and Bonus:Equity

Perks:Equity

Key Requirements

•10+ years of experience in product marketing, market intelligence, competitive intelligence, analyst relations, strategy, or related disciplines.
•Proven experience building customer insights/Voice of the Customer/Voice of the Market programs from the ground up.
•Strong background in analyst relations and managing relationships with industry analysts.
•Experience leading competitive intelligence initiatives with measurable business impact.
•Hands-on experience using AI-powered tools such as Gong, Claude, and ChatGPT to accelerate research and insight generation.

Experience:10+ yearsB2B SaaSCommerceMarketing technologyEnterprise softwareAI-powered research

Skills:CommunicationStorytellingExecutive presentationAnalytical thinkingStrategic recommendations

Tech Stack:GongClaudeChatGPTSMSRCSEmailPush notifications

Company Brief

Attentive

Provides a mobile messaging and personalization platform that helps brands engage customers via SMS, email, and onsite messaging to drive sales, retention, and personalized marketing at scale.

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: New York, United States

Founded: 2016

Website LinkedIn

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Attentive

1 month ago

Director, Product Marketing - Customer & Market Insights

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 9 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Build and scale the company-wide Voice of the Market strategy capturing customer, prospect, partner, analyst, and industry insights.
•Design and execute qualitative and quantitative research (customer interviews, win/loss analysis, surveys, advisory boards, market studies) and translate findings into recommendations.
•Develop and execute the analyst relations strategy, including managing briefings, inquiries, and incorporating analyst perspectives into strategy and positioning.
•Own the competitive intelligence vision and program by building scalable tracking systems and delivering executive-ready competitive assessments.
•Leverage AI tools (Gong, Claude, ChatGPT) to automate insight collection and build real-time market intelligence workflows across teams.

Pay and Benefits

Salary: USD 180,000 - 210,000 annually

Equity and Bonus:Equity

Perks:Equity

Key Requirements

•10+ years of experience in product marketing, market intelligence, competitive intelligence, analyst relations, strategy, or related disciplines.
•Proven experience building customer insights/Voice of the Customer/Voice of the Market programs from the ground up.
•Strong background in analyst relations and managing relationships with industry analysts.
•Experience leading competitive intelligence initiatives with measurable business impact.
•Hands-on experience using AI-powered tools such as Gong, Claude, and ChatGPT to accelerate research and insight generation.

Experience:10+ yearsB2B SaaSCommerceMarketing technologyEnterprise softwareAI-powered research

Skills:CommunicationStorytellingExecutive presentationAnalytical thinkingStrategic recommendations

Tech Stack:GongClaudeChatGPTSMSRCSEmailPush notifications

Company Brief

Attentive

Provides a mobile messaging and personalization platform that helps brands engage customers via SMS, email, and onsite messaging to drive sales, retention, and personalized marketing at scale.

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: New York, United States

Founded: 2016

Website LinkedIn