Senior Manager, Marketing

Brillio
Bengaluru
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 7-10 yearsSkills: ["Stakeholder management","Written communication","Project management","Cross-functional collaboration"]

Lead BFSI field marketing programs across banking, financial services, and insurance. Own go-to-market and field marketing plans for priority accounts and net-new targets, designing ABM and demand generation campaigns with multi-channel execution and engagement tracking. Partner with BFSI leadership, Client Partners, Growth, Sales, Alliances, and Marketing to align campaigns to revenue and pipeline goals, create BFSI content and customer evidence, and drive accountable performance across SALs, opportunities, and pipeline impact.

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Brillio
Brillio
2 months ago

Senior Manager, Marketing

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Job Summary

Lead BFSI field marketing programs across banking, financial services, and insurance. Own go-to-market and field marketing plans for priority accounts and net-new targets, designing ABM and demand generation campaigns with multi-channel execution and engagement tracking. Partner with BFSI leadership, Client Partners, Growth, Sales, Alliances, and Marketing to align campaigns to revenue and pipeline goals, create BFSI content and customer evidence, and drive accountable performance across SALs, opportunities, and pipeline impact.
Location: Bengaluru
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Define and execute BFSI go-to-market and field marketing plans for priority existing accounts and net-new targets.
  • •Partner with BFSI leadership, Client Partners, Growth, Sales, Alliances, and Marketing to align campaigns with account priorities, revenue goals, pipeline growth, and expansion.
  • •Design demand generation and ABM programs, including account research, persona mapping, buying-center identification, campaign orchestration, and engagement tracking.
  • •Run multi-channel campaigns across email, LinkedIn, paid media, webinars, executive roundtables, events, partner campaigns, and personalized outreach.
  • •Track performance and be accountable for marketing contribution across engagement, SALs, meetings, opportunities, pipeline sourced/influenced, and revenue impact.

Key Requirements

  • •7–10 years of B2B marketing experience, preferably in IT services, consulting, digital transformation, SaaS, or enterprise technology.
  • •Expertise in field marketing, vertical marketing, demand generation, ABM, digital marketing, integrated campaign management, and executive engagement.
  • •Experience marketing to BFSI audiences such as banking, insurance, capital markets, payments, asset management, or wealth management.
  • •Hands-on experience with campaign planning, events, email, paid media, webinars, CRM, marketing automation, ABM tools, and performance reporting.
  • •Strong stakeholder management, written communication, project management, and cross-functional collaboration.
Experience:7-10 yearsB2B marketingIT servicesConsultingDigital transformationSaaSEnterprise technologyBFSI
Skills:Stakeholder managementWritten communicationProject managementCross-functional collaboration
Tech Stack:SalesforceHubSpotDemandbaseLinkedIn Campaign ManagerCRMMarketing automationServiceNow

Company Brief

Brillio
Provides digital transformation and IT consulting services, including cloud migration, analytics, digital engineering, and managed services to accelerate business outcomes for enterprises across industries.
Industry: Consulting
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Private Equity Backed
Headquarters: Santa Clara, United States
Founded: 2014
WebsiteLinkedIn