Coordinadora Nacional de Trade Marketing

Sony Global
Bogotá
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Communication","Negotiation","Planning","Stakeholder management","Teamwork"]

Lead national trade marketing coordination for Sony in Colombia, ensuring physical and virtual points of sale meet company objectives, strengthening the Sony brand, and driving sell-out across channels. Develop alliances and events, oversee brand policies at Colombian POS, negotiate dealer exhibit conditions, and provide brand usage reports to Marcom to maintain an up-to-date image.

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Sony Global
Sony Global
6 months ago

Coordinadora Nacional de Trade Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 29 days agoStatus: Live

Job Summary

Lead national trade marketing coordination for Sony in Colombia, ensuring physical and virtual points of sale meet company objectives, strengthening the Sony brand, and driving sell-out across channels. Develop alliances and events, oversee brand policies at Colombian POS, negotiate dealer exhibit conditions, and provide brand usage reports to Marcom to maintain an up-to-date image.
Location: Bogotá
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Asegurar que los distintos puntos de venta físicos y virtuales cumplan los objetivos y estándares propuestos por la compañía, fortaleciendo la marca Sony en Colombia y contribuyendo al cumplimiento del Sell Out en los distintos canales y líneas de producto.
  • •Generar alianzas y eventos necesarios que puedan contribuir al cumplimiento de los objetivos de la compañía.
  • •Supervisar que se cumplan las políticas de Marca en Colombia. (Uso de logo o marcas)
  • •Negociar con las áreas a cargo de exhibiciones de los dealers las mejores condiciones donde Sony requiera estar presente.
  • •Mantener un detallado informe de uso de la marca, e informar con antelación a Marcom la necesidad de nuevas implementaciones, esto con el fin de mantener una imagen actual en todos los POS.

Key Requirements

  • •Education: Engineering/Marketing or related fields (incl. Commercial/Marketing Engineering)
  • •Minimum 5 years of experience in commercial areas
  • •Branding knowledge and POS/PDV understanding
  • •Intermediate English
  • •Proficient with Microsoft Excel
Experience:5+ yearsBrandingRetailTrade marketingColombiaConsumer electronics
Education:Bachelor's in Mercadeo/Ingeniería Comercial
Skills:CommunicationNegotiationPlanningStakeholder managementTeamwork
Languages:SpanishEnglish
Tech Stack:Excel

Company Brief

Sony Global
Multinational conglomerate designing, manufacturing, and distributing consumer electronics, entertainment content, gaming hardware and software, music, and film services. Operates across electronics, gaming, entertainment, and financial services with a global consumer and enterprise footprint.
Industry: Conglomerates & Holding Companies
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Tokyo, Japan
Founded: 1946
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