CRM Manager

Yum! Brands
Johannesburg
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Stakeholder management","Analytics","Experimentation","Data governance","Communication"]

Own lifecycle CRM strategy and operations across KFC Africa’s digital channels (app, web, kiosk, WhatsApp, and aggregators). Build audience segmentation, journey orchestration, and offer testing frameworks with clear entry/exit criteria and performance scorecards. Manage MarTech platforms and integrations (ESP/push/SMS/WhatsApp/CDP/journey orchestration/decisioning) while ensuring POPIA/GDPR-aligned consent, retention, and privacy compliance. Drive experimentation, incrementality, ROI methodology, and vendor/market stakeholder execution.

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FursaFursa
Yum! Brands
Yum! Brands
1 day ago

CRM Manager

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Last checked: 16 hours agoStatus: Live

Job Summary

Own lifecycle CRM strategy and operations across KFC Africa’s digital channels (app, web, kiosk, WhatsApp, and aggregators). Build audience segmentation, journey orchestration, and offer testing frameworks with clear entry/exit criteria and performance scorecards. Manage MarTech platforms and integrations (ESP/push/SMS/WhatsApp/CDP/journey orchestration/decisioning) while ensuring POPIA/GDPR-aligned consent, retention, and privacy compliance. Drive experimentation, incrementality, ROI methodology, and vendor/market stakeholder execution.
Location: Johannesburg
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own lifecycle strategy, execution, and operations across KFC Africa digital channels to improve acquisition, activation, repeat, frequency, and LTV while protecting profitability and ROI.
  • •Deploy audience segmentation and identity-consent frameworks, and build journey catalogs with triggered/scheduled programs across push, email, SMS/WhatsApp, and in-app/web.
  • •Create and run offer testing and experiment design frameworks with guardrails, standardized read-outs, and next-best-action updates.
  • •Manage MarTech for digital (ESP/push/SMS/WhatsApp/CDP/journey orchestration/decisioning/offer services) and ensure integrations with product surfaces and loyalty execution.
  • •Ensure POPIA/GDPR-aligned consent, retention, and preference management, and conduct privacy/security reviews for new journeys and data.

Key Requirements

  • •Bachelor’s degree in Marketing, Business, IS, or equivalent practical experience.
  • •5–7+ years in CRM/lifecycle/growth marketing for consumer digital/e-commerce; multi-market Africa experience preferred.
  • •Hands-on with orchestration and messaging platforms such as Salesforce Marketing Cloud, Braze, Adobe Campaign, Iterable, or similar; experience with WhatsApp/SMS.
  • •Strong analytics and experimentation skills, including funnels, cohorts, incrementality testing, and ROI models; SQL/BI a plus.
  • •Knowledge of privacy & consent (POPIA/GDPR) and data governance, including experience integrating with product analytics and CDP.
Experience:5+ yearsConsumer digitalE-commerceCRMLifecycle marketingGrowth marketingMulti-market Africa
Education:Bachelor's in Marketing/Business/IS
Skills:Stakeholder managementAnalyticsExperimentationData governanceCommunication
Tech Stack:Salesforce Marketing CloudBrazeAdobe CampaignIterableWhatsAppSMSRCSCDPSQLBIPOPIAGDPRPOSKioskPushEmailIn-app/web

Company Brief

Yum! Brands
Yum! Brands is a global quick-service restaurant company that develops, franchises and operates KFC, Pizza Hut, Taco Bell and Habit Burger & Grill, serving tens of thousands of restaurants across more than 150 countries with digital and franchise-led growth strategies.
Industry: Restaurants & Food Service
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Louisville, United States
Founded: 1997
Glassdoor
Glassdoor: 3.7
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