Manager, B2B Marketing – Content & Integrated Campaigns

Mastercard
Toronto
Workplace: OnsiteFull timeCAD 109,000 - 158,000 annuallyFunction: Marketing & GrowthExperience: 4-7 yearsSkills: ["Storytelling","Communication","Project management","Cross-functional collaboration","Diplomacy"]

Lead integrated B2B marketing campaigns and executive content for Mastercard’s data & analytics buying-center priorities. Own planning and day-to-day delivery across channels like content, web, email, paid media, events, and business development programs. Partner across product marketing, demand generation, field marketing, and business development to align to go-to-market goals. Translate complex solutions into compelling stories, monitor performance, and optimize messaging to drive engagement and pipeline impact.

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Mastercard
Mastercard
2 months ago

Manager, B2B Marketing – Content & Integrated Campaigns

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Source: Company careers pageValidated by: Fursa AI
Status: Live

Job Summary

Lead integrated B2B marketing campaigns and executive content for Mastercard’s data & analytics buying-center priorities. Own planning and day-to-day delivery across channels like content, web, email, paid media, events, and business development programs. Partner across product marketing, demand generation, field marketing, and business development to align to go-to-market goals. Translate complex solutions into compelling stories, monitor performance, and optimize messaging to drive engagement and pipeline impact.
Location: Toronto
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead planning and execution of integrated B2B campaigns aligned to data & analytics buying-center priorities.
  • •Manage day-to-day execution and delivery across content, web, email, paid media, events, and business development programs.
  • •Develop full-funnel executive content such as thought leadership, whitepapers, reports, and persona-specific assets.
  • •Translate complex data and analytics capabilities into clear narratives, and evolve audience messaging and positioning frameworks.
  • •Monitor performance across engagement, lead generation, conversion, and pipeline contribution, and optimize based on insights and market feedback.

Pay and Benefits

Salary: CAD 109,000 - 158,000 annually

Key Requirements

  • •4–7 years of B2B marketing experience focused on campaign management or content strategy.
  • •Strong writing and storytelling skills, including creating content for business and technical audiences.
  • •Ability to simplify complex technical concepts into clear, compelling customer value propositions.
  • •Experience supporting demand generation and full-funnel B2B campaigns.
  • •Strong project management skills to manage multiple priorities and stakeholders in a global, cross-functional environment.
Experience:4-7 years
Skills:StorytellingCommunicationProject managementCross-functional collaborationDiplomacy

Company Brief

Mastercard
Mastercard is a global payments and technology company that processes transactions, provides fraud prevention and data services, and builds payment infrastructure for consumers, businesses, merchants and governments across 200+ countries.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Purchase, New York, United States
Founded: 1966
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