Mastercard

3 weeks ago

Manager, B2B Marketing – Content & Integrated Campaigns

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Lead integrated B2B marketing campaigns and executive content for Mastercard’s data & analytics buying-center priorities. Own planning and day-to-day delivery across channels like content, web, email, paid media, events, and business development programs. Partner across product marketing, demand generation, field marketing, and business development to align to go-to-market goals. Translate complex solutions into compelling stories, monitor performance, and optimize messaging to drive engagement and pipeline impact.

Location: Toronto

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Lead planning and execution of integrated B2B campaigns aligned to data & analytics buying-center priorities.
•Manage day-to-day execution and delivery across content, web, email, paid media, events, and business development programs.
•Develop full-funnel executive content such as thought leadership, whitepapers, reports, and persona-specific assets.
•Translate complex data and analytics capabilities into clear narratives, and evolve audience messaging and positioning frameworks.
•Monitor performance across engagement, lead generation, conversion, and pipeline contribution, and optimize based on insights and market feedback.

Pay and Benefits

Salary: CAD 109,000 - 158,000 annually

Key Requirements

•4–7 years of B2B marketing experience focused on campaign management or content strategy.
•Strong writing and storytelling skills, including creating content for business and technical audiences.
•Ability to simplify complex technical concepts into clear, compelling customer value propositions.
•Experience supporting demand generation and full-funnel B2B campaigns.
•Strong project management skills to manage multiple priorities and stakeholders in a global, cross-functional environment.

Experience:4-7 years

Skills:StorytellingCommunicationProject managementCross-functional collaborationDiplomacy

Company Brief

Mastercard

Mastercard is a global payments and technology company that processes transactions, provides fraud prevention and data services, and builds payment infrastructure for consumers, businesses, merchants and governments across 200+ countries.

Industry: Payments

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Purchase, New York, United States

Founded: 1966

Glassdoor: 4.1

Website LinkedIn Glassdoor

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Mastercard

3 weeks ago

Manager, B2B Marketing – Content & Integrated Campaigns

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Location: Toronto

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Lead planning and execution of integrated B2B campaigns aligned to data & analytics buying-center priorities.
•Manage day-to-day execution and delivery across content, web, email, paid media, events, and business development programs.
•Develop full-funnel executive content such as thought leadership, whitepapers, reports, and persona-specific assets.
•Translate complex data and analytics capabilities into clear narratives, and evolve audience messaging and positioning frameworks.
•Monitor performance across engagement, lead generation, conversion, and pipeline contribution, and optimize based on insights and market feedback.

Pay and Benefits

Salary: CAD 109,000 - 158,000 annually

Key Requirements

•4–7 years of B2B marketing experience focused on campaign management or content strategy.
•Strong writing and storytelling skills, including creating content for business and technical audiences.
•Ability to simplify complex technical concepts into clear, compelling customer value propositions.
•Experience supporting demand generation and full-funnel B2B campaigns.
•Strong project management skills to manage multiple priorities and stakeholders in a global, cross-functional environment.

Experience:4-7 years

Skills:StorytellingCommunicationProject managementCross-functional collaborationDiplomacy

Company Brief

Mastercard

Industry: Payments

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Purchase, New York, United States

Founded: 1966

Glassdoor: 4.1

Website LinkedIn Glassdoor