Senior Field Marketing Manager

Garner Health
Anywhere
Workplace: RemoteFull timeUSD 127,000 - 140,000 annuallyFunction: Marketing & GrowthExperience: 5-7 yearsSkills: ["Self-directed","Execution-oriented","Prioritization","Project management","Stakeholder management"]

Own and scale end-to-end field marketing strategy across the western region of the U.S., driving pipeline and revenue through in-person programs like executive dinners, roundtables, workshops, conferences, and roadshows. Build a regional field marketing calendar aligned with sales and demand gen, manage sponsorships and event relationships, track ROI and pipeline attribution, and develop repeatable playbooks. Bring an AI-first mindset using Claude Code and modern marketing/sales tools.

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FursaFursa
Garner Health
Garner Health
1 month ago

Senior Field Marketing Manager

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live
Reposted: similar role first listed 1 month ago

Job Summary

Own and scale end-to-end field marketing strategy across the western region of the U.S., driving pipeline and revenue through in-person programs like executive dinners, roundtables, workshops, conferences, and roadshows. Build a regional field marketing calendar aligned with sales and demand gen, manage sponsorships and event relationships, track ROI and pipeline attribution, and develop repeatable playbooks. Bring an AI-first mindset using Claude Code and modern marketing/sales tools.
Location: Anywhere
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own end-to-end strategy, planning, and execution of field programs across the western U.S. (dinners, roundtables, workshops, conferences, roadshows).
  • •Build and manage a regional field marketing calendar aligned with sales leadership and demand generation, prioritizing markets and accounts.
  • •Set and manage pipeline targets, designing engagement strategies before, during, and after events to maximize conversion and sales follow-through.
  • •Partner with sales and BDR teams to build targeted invite lists and drive attendance from priority accounts and partners.
  • •Manage sponsorships, venues/vendors, speakers, and third-party event investments; track and report ROI, pipeline attribution, and engagement metrics.
Travel: High travel

Pay and Benefits

Salary: USD 127,000 - 140,000 annually
Equity and Bonus:Equity
Perks:Paid LeaveHealth InsuranceDentalVision401k

Key Requirements

  • •5-7 years of field marketing experience, driving pipeline through field programs (prior tech company experience preferred).
  • •A highly self-directed, execution-oriented mindset for complex programs, including creating workflows, standards, and tools.
  • •Strong prioritization and project management skills to optimize speed, cost, and quality across multiple programs, regions, and stakeholders.
  • •Excellent stakeholder skills to influence sales leaders and collaborate with marketing peers, vendors, and partners.
  • •Comfort with data and marketing/event tech stacks (Salesforce, HubSpot, Swoogo or similar), using metrics to improve ROI (AI experience and Claude Code are a plus).
Experience:5-7 yearsHealthcareHR-techBenefitsTechnology
Skills:Self-directedExecution-orientedPrioritizationProject managementStakeholder management
Languages:English
Tech Stack:SalesforceHubSpotSwoogoClaude CodeAI

Company Brief

Garner Health
Provides employer-sponsored healthcare navigation and care coordination services, combining personalized digital coaching, benefits navigation, and care management to help employees access appropriate care and reduce healthcare costs.
Industry: HealthTech
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