Western Governors University

6 days ago

B2B Marketing Manager- Salt Lake City, Utah

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 9 hours agoStatus: Live

Job Summary

Own B2B, college-specific marketing strategy execution to drive brand development and new student growth across corporate and transfer verticals. Manage campaign planning, product launches, audience and messaging, and KPI tracking from strategy brief through final creative delivery. Collaborate with internal and agency creative teams, research audience and media placements, and influence college program cluster stakeholders to translate college goals into scalable tactics.

Location: Salt Lake City

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Manage new campaigns and strategies to support college goals, from strategy brief creation through final creative delivery.
•Lead new product launch and product redevelopment, including development of new creative and program-specific initiatives.
•Develop annual college marketing strategy with measurable KPIs, audiences, and messaging across brand/paid media, content, and partnerships, including tracking performance.
•Use target forecasts and monthly adjustments to launch tactics and initiatives that drive growth.
•Research audience targeting and media placements, manage creative requests and production, and build trusted relationships with college program cluster teams.

Travel: Low travel

Pay and Benefits

Salary: USD 75,200 - 112,700 annually

Perks:Health InsuranceDentalVisionLife InsuranceRetirement SavingsParental LeavePaid Leave

Key Requirements

•Bachelor’s degree in Marketing or a related field.
•Five (5) years of related marketing experience.
•Experience in B2B marketing, demand generation, and/or partner marketing.
•Ability to develop measurable marketing strategies with clear audiences and messaging, and track results against KPIs.
•Experience collaborating with creative teams and ensuring campaigns and launches are on time and on brand.

Experience:5+ yearsB2B marketingDemand generationPartner marketing

Education:Bachelor's in Marketing

Skills:InfluenceCollaborationRelationship buildingStrategic planningStakeholder management

Company Brief

Western Governors University

An accredited, nonprofit online university offering competency-based bachelor’s and master’s degree programs focused on workforce-relevant skills across business, IT, education, health, and nursing.

Industry: Education

Company Size: Enterprise (1,001+ employees)

Growth: Nonprofit & NGO

Headquarters: Salt Lake City, United States

Founded: 1997

Website LinkedIn

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Western Governors University

6 days ago

B2B Marketing Manager- Salt Lake City, Utah

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 9 hours agoStatus: Live

Job Summary

Location: Salt Lake City

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Manage new campaigns and strategies to support college goals, from strategy brief creation through final creative delivery.
•Lead new product launch and product redevelopment, including development of new creative and program-specific initiatives.
•Develop annual college marketing strategy with measurable KPIs, audiences, and messaging across brand/paid media, content, and partnerships, including tracking performance.
•Use target forecasts and monthly adjustments to launch tactics and initiatives that drive growth.
•Research audience targeting and media placements, manage creative requests and production, and build trusted relationships with college program cluster teams.

Travel: Low travel

Pay and Benefits

Salary: USD 75,200 - 112,700 annually

Perks:Health InsuranceDentalVisionLife InsuranceRetirement SavingsParental LeavePaid Leave

Key Requirements

•Bachelor’s degree in Marketing or a related field.
•Five (5) years of related marketing experience.
•Experience in B2B marketing, demand generation, and/or partner marketing.
•Ability to develop measurable marketing strategies with clear audiences and messaging, and track results against KPIs.
•Experience collaborating with creative teams and ensuring campaigns and launches are on time and on brand.

Experience:5+ yearsB2B marketingDemand generationPartner marketing

Education:Bachelor's in Marketing

Skills:InfluenceCollaborationRelationship buildingStrategic planningStakeholder management

Company Brief

Western Governors University

Industry: Education

Company Size: Enterprise (1,001+ employees)

Growth: Nonprofit & NGO

Headquarters: Salt Lake City, United States

Founded: 1997

Website LinkedIn