2 days ago

Product Marketing Manager - FR [Branding]

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Own TikTok’s Branding go-to-market strategy for the French market with a vertical-first lens—designing activations to accelerate product adoption and revenue growth. Serve as the in-market product expert, translating client pain points and market signals into actionable insights. Lead sales education and enablement, run pilots/tests, scale best practices, and influence roadmap discussions by acting as the voice of the market across Sales, Product, and HQ teams.

Location: Paris

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own Branding go-to-market strategy and product adoption for TikTok’s advertising solutions in France.
•Design and execute in-market activations and programs to accelerate adoption and revenue growth.
•Partner with Sales to understand client pain points and vertical needs, and translate insights into scalable recommendations.
•Collaborate cross-functionally to develop vertical strategies, including narratives, solution packages, and product recommendations.
•Develop sales education strategy, lead pilots/tests, and scale best practices to improve operational excellence and drive incremental revenue.

Key Requirements

•Extensive experience in product marketing or client solutions within digital advertising, tech, or media.
•Strong ability to translate data into insights, identify opportunities, and inform strategic decisions.
•Proven ability to simplify, focus, and prioritise go-to-market efforts for maximum business impact.
•Excellent storytelling, presentation, and stakeholder management skills.
•Experience driving alignment across Sales, Product, Operations, and Strategy in complex, fast-moving environments.

Experience:Digital advertisingTechMediaProduct marketingClient solutionsPerformance marketing

Skills:Self-motivationPrioritisationStorytellingPresentationStakeholder management

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

2 days ago

Product Marketing Manager - FR [Branding]

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: Paris

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own Branding go-to-market strategy and product adoption for TikTok’s advertising solutions in France.
•Design and execute in-market activations and programs to accelerate adoption and revenue growth.
•Partner with Sales to understand client pain points and vertical needs, and translate insights into scalable recommendations.
•Collaborate cross-functionally to develop vertical strategies, including narratives, solution packages, and product recommendations.
•Develop sales education strategy, lead pilots/tests, and scale best practices to improve operational excellence and drive incremental revenue.

Key Requirements

•Extensive experience in product marketing or client solutions within digital advertising, tech, or media.
•Strong ability to translate data into insights, identify opportunities, and inform strategic decisions.
•Proven ability to simplify, focus, and prioritise go-to-market efforts for maximum business impact.
•Excellent storytelling, presentation, and stakeholder management skills.
•Experience driving alignment across Sales, Product, Operations, and Strategy in complex, fast-moving environments.

Experience:Digital advertisingTechMediaProduct marketingClient solutionsPerformance marketing

Skills:Self-motivationPrioritisationStorytellingPresentationStakeholder management

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn