Marketing Data Science Manager

Mozilla
United States
Workplace: RemoteFull timeFunction: Data Science & Machine LearningExperience: 6+ yearsSkills: ["Leadership","Mentoring","Stakeholder management","Storytelling","Communication"]

Own the strategy and roadmap for Marketing Data Science supporting Firefox’s marketing growth across the funnel. Set measurement goals for attribution, ROI, and campaign performance, and lead development of core capabilities in performance, brand, and user insights (retention/LTV, segmentation). Build self-serve dashboards and scalable data models, partner with DS leaders to responsibly adopt emerging AI tools, and translate insights into actionable recommendations.

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FursaFursa
Mozilla
Mozilla
2 days ago

Marketing Data Science Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 18 hours agoStatus: Live

Job Summary

Own the strategy and roadmap for Marketing Data Science supporting Firefox’s marketing growth across the funnel. Set measurement goals for attribution, ROI, and campaign performance, and lead development of core capabilities in performance, brand, and user insights (retention/LTV, segmentation). Build self-serve dashboards and scalable data models, partner with DS leaders to responsibly adopt emerging AI tools, and translate insights into actionable recommendations.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Data Science & Machine Learning
Seniority: Manager level

Key Responsibilities

  • •Set the strategy and roadmap for Marketing Data Science, prioritizing highest-impact opportunities with key partners.
  • •Define goals and measurement approaches for attribution, ROI, and campaign performance and deliver insights to improve marketing investment and outcomes.
  • •Lead and develop the team’s capabilities across performance marketing, brand marketing, and user insights (retention/LTV and audience segmentation).
  • •Build reporting and infrastructure including self-service dashboards, ad hoc/executive reporting, and scalable data models and internal tools.
  • •Evaluate and responsibly adopt emerging AI tools to improve team workflows and impact.

Pay and Benefits

Perks:Health InsuranceDentalVisionRetirementPaid ParentalHome OfficeLearning BudgetWellness StipendPaid LeaveAnnual Bonus

Key Requirements

  • •6+ years of marketing data science experience, ideally in a media agency or in-house marketing organization.
  • •Proficiency with marketing analytics tools, including Google Analytics and advertising platforms.
  • •Experience with modeling methods such as MMM, causal lift/synthetic control, saturation modeling, optimization, and Bayesian approaches.
  • •Proven experience leading, mentoring, and developing talent with strong stakeholder management.
  • •Strong communication and storytelling to tailor data-driven insights to different audiences.
Experience:6+ years
Skills:LeadershipMentoringStakeholder managementStorytellingCommunication
Languages:English
Tech Stack:Google AnalyticsMarketing analyticsAttributionROIMMMCausal liftSynthetic controlSaturation modelingBayesian

Company Brief

Mozilla
Mozilla is a mission-driven organization that builds open-source internet products (notably the Firefox browser) and advocates for an open, private, and secure web through software, research, and community programs.
Industry: Enterprise Software
Company Size: Large (251 to 1,000 employees)
Growth: Nonprofit & NGO
Headquarters: San Francisco, United States
Founded: 1998
Glassdoor
Glassdoor: 2.9
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