Moniepoint Group

2 years ago

Performance Marketing Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Lead the Google acquisition strategy for Moniepoint’s personal and business banking products, owning the end-to-end channel from architecture to governance. Design and optimize multi-product funnel campaigns, build a robust measurement stack, and drive LTV/CAC economics in a fintech context.

Location: India

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Design and own the full Google channel strategy across UAC / App Campaigns, Performance Max, and Search for both personal and business banking acquisition.
•Build and maintain campaign structures optimised for Moniepoint's dual-product funnel — separating signals, audiences, and bidding logic appropriately across segments.
•Set bidding strategies, budget allocation frameworks, and creative testing cycles that reduce dependence on any single signal or format.
•Own campaign performance end-to-end: from brief to launch to optimisation to reporting.
•Architect and own the full measurement stack: Firebase / GA4 event taxonomy, Google Tag Manager configuration, and server-side event pipelines; define attribution models and ensure signal quality.

Key Requirements

•6+ years of hands-on paid acquisition experience, with the majority of that time spent on Google UAC / App Campaigns at meaningful scale.
•Deep, demonstrable technical knowledge of Google's campaign infrastructure: bidding algorithms, audience signals, creative specs, and the mechanics of Smart Bidding.
•Proven ability to architect and own the full measurement stack — Firebase, GA4, GTM, Conversion APIs — not just configure it but understand why each component matters.
•Fluency in LTV/CAC modelling: you have built the models, owned the assumptions, and used them to make real budgeting and bidding decisions.
•Experience operating in a fintech or financial services context, with direct knowledge of the acquisition compliance and trust dynamics unique to financial products.

Experience:6+ yearsFintechFinancial servicesDigital marketing

Skills:LeadershipStrategic thinkingAnalyticalCommunication

Languages:English

Tech Stack:FirebaseGA4Google Tag ManagerConversion APIsGoogle AdsUACPerformance MaxApp Campaigns

Company Brief

Moniepoint Group

Provides digital payments, merchant services, agent banking, card issuance, and business banking solutions across Nigeria and other African markets, serving SMEs, merchants, and financial institutions with technology-first transaction and banking infrastructure.

Industry: Fintech Infrastructure

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Lagos, Nigeria

Founded: 2015

Website LinkedIn

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Moniepoint Group

2 years ago

Performance Marketing Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Location: India

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Design and own the full Google channel strategy across UAC / App Campaigns, Performance Max, and Search for both personal and business banking acquisition.
•Build and maintain campaign structures optimised for Moniepoint's dual-product funnel — separating signals, audiences, and bidding logic appropriately across segments.
•Set bidding strategies, budget allocation frameworks, and creative testing cycles that reduce dependence on any single signal or format.
•Own campaign performance end-to-end: from brief to launch to optimisation to reporting.
•Architect and own the full measurement stack: Firebase / GA4 event taxonomy, Google Tag Manager configuration, and server-side event pipelines; define attribution models and ensure signal quality.

Key Requirements

•6+ years of hands-on paid acquisition experience, with the majority of that time spent on Google UAC / App Campaigns at meaningful scale.
•Deep, demonstrable technical knowledge of Google's campaign infrastructure: bidding algorithms, audience signals, creative specs, and the mechanics of Smart Bidding.
•Proven ability to architect and own the full measurement stack — Firebase, GA4, GTM, Conversion APIs — not just configure it but understand why each component matters.
•Fluency in LTV/CAC modelling: you have built the models, owned the assumptions, and used them to make real budgeting and bidding decisions.
•Experience operating in a fintech or financial services context, with direct knowledge of the acquisition compliance and trust dynamics unique to financial products.

Experience:6+ yearsFintechFinancial servicesDigital marketing

Skills:LeadershipStrategic thinkingAnalyticalCommunication

Languages:English

Tech Stack:FirebaseGA4Google Tag ManagerConversion APIsGoogle AdsUACPerformance MaxApp Campaigns

Company Brief

Moniepoint Group

Industry: Fintech Infrastructure

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Lagos, Nigeria

Founded: 2015

Website LinkedIn