Carlsberg Group

2 days ago

Brand Manager - Robinsons

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Own brand growth for Robinsons Dilutes, translating consumer insight into integrated commercial plans across the GB marketing team. Manage brand performance with P&L accountability, KPIs, and cross-functional alignment, while driving the Robinsons 2027 Partnerships Plan. Lead delivery of innovative brand and NPD programmes (including activation and innovation projects) with on-time, in-full execution, partnering with commercial growth teams and agency partners to strengthen brand equity and ROI.

Location: United Kingdom

Workplace: Hybrid

Employment Type: Contract · 12 months

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Bring the consumer to the heart of decision-making, turning insight into impactful brand growth.
•Shape and deliver integrated commercial plans (ICP) across the GB marketing team.
•Own brand performance, including P&L accountability and KPIs, with cross-functional alignment.
•Manage delivery of the Robinsons 2027 Partnerships Plan across shopper and commercial teams.
•Develop and execute brand and NPD programmes, overseeing activation and innovation projects with on-time, in-full execution.

Pay and Benefits

Perks:Product AllowancePrivate MedicalLife AssuranceAnnual Bonus24/7 GpPension ContributionHolidayHigh Street

Key Requirements

•Brand management experience in a branded FMCG environment on a large-scale consumer brand.
•Experience expanding brand presence, increasing brand value, and improving business results.
•Strategic planning using consumer and shopper insights to shape effective brand strategies.
•Experience managing brand P&Ls and A&P budgets.
•Effective cross-functional leadership and stakeholder management, including delivery of results through projects.

Experience:FMCGConsumer packaged goods

Skills:Strategic planningLeadershipStakeholder managementCross-functional collaborationProject management

Company Brief

Carlsberg Group

Global brewer producing and marketing beer and other beverages under brands such as Carlsberg, Tuborg and Somersby. Operates brewing, distribution and marketing across Europe and Asia, focusing on brand portfolio, sustainability and market expansion.

Industry: Food & Beverage

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Copenhagen, Denmark

Founded: 1847

Website LinkedIn

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Carlsberg Group

2 days ago

Brand Manager - Robinsons

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Location: United Kingdom

Workplace: Hybrid

Employment Type: Contract · 12 months

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Bring the consumer to the heart of decision-making, turning insight into impactful brand growth.
•Shape and deliver integrated commercial plans (ICP) across the GB marketing team.
•Own brand performance, including P&L accountability and KPIs, with cross-functional alignment.
•Manage delivery of the Robinsons 2027 Partnerships Plan across shopper and commercial teams.
•Develop and execute brand and NPD programmes, overseeing activation and innovation projects with on-time, in-full execution.

Pay and Benefits

Perks:Product AllowancePrivate MedicalLife AssuranceAnnual Bonus24/7 GpPension ContributionHolidayHigh Street

Key Requirements

•Brand management experience in a branded FMCG environment on a large-scale consumer brand.
•Experience expanding brand presence, increasing brand value, and improving business results.
•Strategic planning using consumer and shopper insights to shape effective brand strategies.
•Experience managing brand P&Ls and A&P budgets.
•Effective cross-functional leadership and stakeholder management, including delivery of results through projects.

Experience:FMCGConsumer packaged goods

Skills:Strategic planningLeadershipStakeholder managementCross-functional collaborationProject management

Company Brief

Carlsberg Group

Industry: Food & Beverage

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Copenhagen, Denmark

Founded: 1847

Website LinkedIn