VP of Brand Marketing

Clinikally
Gurugram
Workplace: OnsiteFull timeUSD 1,800,000 - 3,000,000 annuallyFunction: Marketing & GrowthExperience: 8-10 yearsSkills: ["Leadership","Strategic thinking","Creativity","Communication","Data-driven"]

Lead the vision and execution of Clinikally's brand. Own brand strategy, storytelling, and multi-channel campaigns (including offline experiences). Collaborate with Product, Tech, and Customer Experience to deliver a cohesive brand journey, leveraging consumer insights and a data-informed approach. Build and mentor a high-performing marketing team in India’s D2C, consumer internet, beauty/health space, with ESOPs and high impact opportunities.

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Clinikally
Clinikally
1 year ago

VP of Brand Marketing

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Last checked: 15 hours agoStatus: Live

Job Summary

Lead the vision and execution of Clinikally's brand. Own brand strategy, storytelling, and multi-channel campaigns (including offline experiences). Collaborate with Product, Tech, and Customer Experience to deliver a cohesive brand journey, leveraging consumer insights and a data-informed approach. Build and mentor a high-performing marketing team in India’s D2C, consumer internet, beauty/health space, with ESOPs and high impact opportunities.
Location: Gurugram
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Define and evolve Clinikally’s brand strategy, vision, positioning, messaging, and identity across all consumer interactions and internal culture.
  • •Craft and oversee compelling brand narratives that resonate with the Indian consumer and foster loyalty.
  • •Lead brand campaigns across digital, social, influencer, content, PR, and offline channels, including the upcoming offline experience centers.
  • •Own brand experience across the customer journey by collaborating with Product, Tech, and Customer Experience teams.
  • •Define brand health metrics, track performance, and report ROI of brand investments.

Pay and Benefits

Salary: USD 1,800,000 - 3,000,000 annually
Equity and Bonus:Equity
Perks:EquityHealth Insurance

Key Requirements

  • •8-10 years of progressive brand marketing leadership experience in D2C consumer internet, beauty, health, or lifestyle brands/marketplaces in India.
  • •Proven track record of building and scaling beloved consumer brands from early stage to significant market presence.
  • •Exceptional strategic thinking with a strong creative sensibility and ability to translate complex ideas into brand narratives.
  • •Deep understanding of the Indian consumer landscape, including cultural nuances and regional sensitivities.
  • •Extensive experience across integrated marketing channels with digital-first branding, content strategy, influencer marketing, and community building.
Experience:8-10 yearsD2CConsumer internetBeautyHealthIndia
Skills:LeadershipStrategic thinkingCreativityCommunicationData-driven
Tech Stack:AI

Company Brief

Clinikally
Clinikally is a digital health platform that connects patients with clinical trials and healthcare providers, offering patient recruitment, remote monitoring, and teleconsultation tools to support researchers, clinics, and trial coordinators.
Industry: Clinical Research
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