Industry Marketing Manager / Content Strategist

Fortinet
London, Rome, Madrid
Workplace: HybridFull timeFunction: Content & Editorial (Writing/Editing)Experience: 5+ yearsEducation: bachelorsSkills: ["Written communication","Verbal communication","Project management","Analytical thinking","Collaboration"]

Drive EMEA vertical marketing messaging and content strategy across industries including Manufacturing, Energy, and Utilities. As part of the EMEA ABM & Vertical Marketing team, you’ll develop content roadmaps, create and optimize thought-leadership assets across multiple channels, and translate cybersecurity and customer insights into business-relevant storytelling. Partner closely with Sales, Field Marketing, Communications, PR, and agencies to support ABM campaigns, industry events, and measurable demand generation impact.

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Fortinet
Fortinet
1 day ago

Industry Marketing Manager / Content Strategist

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Job Summary

Drive EMEA vertical marketing messaging and content strategy across industries including Manufacturing, Energy, and Utilities. As part of the EMEA ABM & Vertical Marketing team, you’ll develop content roadmaps, create and optimize thought-leadership assets across multiple channels, and translate cybersecurity and customer insights into business-relevant storytelling. Partner closely with Sales, Field Marketing, Communications, PR, and agencies to support ABM campaigns, industry events, and measurable demand generation impact.
Location: London, Rome, Madrid
Workplace: Hybrid
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Manager level

Key Responsibilities

  • •Own and execute EMEA vertical-specific messaging frameworks and content strategies aligned with business objectives and solution positioning for ABM and related activities.
  • •Develop and manage a comprehensive vertical content roadmap, creating, adapting, and optimizing content across channels including email, social media, blogs, and executive briefs.
  • •Conduct ongoing industry and market research to track sector trends, customer priorities, regulatory developments, and emerging challenges across target verticals.
  • •Translate complex industry and cybersecurity topics, solution capabilities, and customer success stories into accessible, business-relevant content.
  • •Measure content effectiveness and recommend optimizations to improve performance, engagement, and business impact.

Key Requirements

  • •5+ years of experience in a similar marketing role, ideally within the IT, Networking, Technology, or Cybersecurity industry.
  • •Bachelor's degree (or equivalent) in Marketing, Communications, Business, Journalism, or a related discipline.
  • •Exceptional written and verbal communication skills in English (native or near-native proficiency); additional European languages are a plus.
  • •Proven experience developing and executing content strategies, creating thought-leadership content, and measuring content performance.
  • •Strong project management and organizational skills with the ability to manage multiple priorities and meet tight deadlines.
Experience:5+ yearsITNetworkingTechnologyCybersecurity
Education:Bachelor's in Marketing, Communications, Business, Journalism, or related discipline
Skills:Written communicationVerbal communicationProject managementAnalytical thinkingCollaboration
Languages:English

Company Brief

Fortinet
Provides enterprise cybersecurity solutions including data protection, cloud security, network security, and user and entity behavior analytics to help organizations prevent insider threats, secure cloud and on-premises environments, and enforce data loss prevention policies.
Industry: Cybersecurity
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Private Equity Backed
Headquarters: Austin, United States
Founded: 1994
WebsiteLinkedIn