Commercial Manager, Performance Tapes, ASEAN

Avery Dennison
Malaysia
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceExperience: 8-10 yearsEducation: bachelorsSkills: ["Leadership","Communication","Influencing","Organizational skills","People management"]

Lead commercial initiatives for Performance Tapes across ASEAN, driving outsized growth and improving revenue, market share, and profitability. Manage a local ASEAN sales team while aligning closely with regional and local functions. Own sales strategy execution, customer relationships, and performance measurement through metrics and dashboards. Oversee financial commitments aligned with AOP/IOP, ensure governance compliance, and strengthen the commercial organization, culture, and talent pipeline.

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Avery Dennison
Avery Dennison
1 day ago

Commercial Manager, Performance Tapes, ASEAN

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Job Summary

Lead commercial initiatives for Performance Tapes across ASEAN, driving outsized growth and improving revenue, market share, and profitability. Manage a local ASEAN sales team while aligning closely with regional and local functions. Own sales strategy execution, customer relationships, and performance measurement through metrics and dashboards. Oversee financial commitments aligned with AOP/IOP, ensure governance compliance, and strengthen the commercial organization, culture, and talent pipeline.
Location: Malaysia
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Manager level

Key Responsibilities

  • •Develop and execute sales strategies to drive revenue growth, improve market share, and enhance profitability across ASEAN.
  • •Manage customer relationships and maintain high customer satisfaction; engage end users to identify and pursue new business opportunities.
  • •Provide sales teams with the tools, resources, and support needed to achieve targets; implement and track strategy effectiveness metrics.
  • •Oversee financial commitments aligned with AOP/IOP goals and organizational budgets, including reviewing financial performance.
  • •Refine the commercial organization, attract/retain/develop talent, and model Avery Dennison’s Code of Business Ethics and Values.

Key Requirements

  • •Bachelor’s degree required; MBA is advantageous.
  • •Minimum 8–10 years of sales and management experience in B2B within matrixed and sizable organizations, preferably automotive or electronics.
  • •Proven success in sales and business development delivering top-line growth, especially in specialty business sectors.
  • •Strong proficiency in matrix organizations with excellent communication and influencing skills; verbal and written English proficiency.
  • •Results-driven leadership with strong organizational and people management skills; P&L experience advantageous.
Experience:8-10 yearsB2BAutomotiveElectronicsSpecialty business
Education:Bachelor's
Skills:LeadershipCommunicationInfluencingOrganizational skillsPeople management
Languages:English

Company Brief

Avery Dennison
Produces pressure-sensitive materials, labels, tags, packaging solutions, and RFID inlays and software for retail, logistics, and industrial customers. The company serves global brands with products that help identify, track, and enhance merchandise and supply chains.
Industry: Printing & Packaging
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Glendale, United States
Founded: 1935
WebsiteLinkedIn