Senior Brand Marketing Lead

Reddit
New York
Workplace: RemoteFull timeUSD 194,600 - 272,400 annuallyFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Strategic judgment","Creative judgment","Collaboration","Operating in ambiguity","Process building"]

Own Reddit’s B2B brand growth by building programs that increase awareness, strengthen preference, and drive consideration among advertisers. Partner to evaluate and scale B2B2C opportunities, define operating models and success metrics, and translate high-visibility moments into clear messaging. Develop investment cases and shape integrated campaigns, creative, and partnership programs with cross-functional teams while supporting international market adaptations.

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FursaFursa
Reddit
Reddit
2 days ago

Senior Brand Marketing Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Own Reddit’s B2B brand growth by building programs that increase awareness, strengthen preference, and drive consideration among advertisers. Partner to evaluate and scale B2B2C opportunities, define operating models and success metrics, and translate high-visibility moments into clear messaging. Develop investment cases and shape integrated campaigns, creative, and partnership programs with cross-functional teams while supporting international market adaptations.
Location: New York
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Build B2B brand and consideration programs that increase awareness and strengthen advertiser preference.
  • •Evaluate, develop, and prioritize B2B2C partnerships for strategic fit, audience value, and scalability.
  • •Create the operating model for emerging programs by partnering with Sales, Consumer, Product Marketing, and other teams.
  • •Define success measurement using brand metrics alongside business outcomes (including revenue) to guide investment.
  • •Develop investment cases and partner with Comms/Investor Relations/Sales to translate key moments into clear messaging.

Pay and Benefits

Salary: USD 194,600 - 272,400 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401k MatchingHome OfficeLearning BudgetFamily PlanningPaid ParentalPaid Volunteer

Key Requirements

  • •7+ years of progressive B2B brand and growth marketing experience (ideally 10+), including work in-house at a consumer app tech company, an advertising agency, or both.
  • •Builder mindset: comfortable operating in ambiguity, creating structure, momentum, and repeatable processes for emerging programs.
  • •Strong strategic judgment: evaluate opportunities, make trade-offs, and develop compelling investment cases to scale.
  • •Exceptional creative judgment, including positioning, messaging, and briefs that drive distinctive, effective work.
  • •Demonstrated experience with co-marketing, partnerships, or advertiser/agency-facing programs and familiarity with Reddit/internet culture.
Experience:7+ yearsB2B brandAdvertising agencyB2B2C partnerships
Skills:Strategic judgmentCreative judgmentCollaborationOperating in ambiguityProcess building
Languages:English

Company Brief

Reddit
Operates Reddit, a large online community and discussion platform where users submit content, comment, and vote across topic-based communities (subreddits); monetizes via advertising, premium subscriptions, and awards.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2005
WebsiteLinkedIn