Columbia Sportswear Company

3 months ago

Digital Product Manager (Consumer Growth Platforms)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Lead and prioritize backlog for marketing technology products; translate business needs into well-defined user stories, establish acceptance criteria, and drive the product roadmap. Collaborate with cross-functional teams including UX and engineering to deliver user-friendly experiences, while balancing stakeholder input and data-driven insights to support digital marketing, retention, and paid media attribution.

Location: Bengaluru

Workplace: Onsite

Employment Type: Full time

Job Function: Product Management

Seniority: Mid level

Key Responsibilities

•Lead planning, refinement, review, and sprint commitments; gather requirements and work with development partners to ensure deliverables are met.
•Create acceptance criteria and perform acceptance tests; collaborate with UX designers to deliver user-friendly experiences.
•Translate stakeholder needs into well-written user stories to enable the development team to deliver the product.
•Execute the product vision and roadmap for a given product category; analyze feedback to refine backlog and priorities and drive digital transformation.
•Own the squad backlog, defend prioritization decisions, and communicate trade-offs clearly to stakeholders.

Key Requirements

•Bachelor's Degree in Business or Computer Science or related field.
•5–8 years of professional experience in digital product ownership, digital marketing operations, or a closely related product management or marketing technology role.
•Demonstrated experience as a Digital Product Owner or Product Manager with direct ownership of a product backlog - including writing epics, user stories, and acceptance criteria in Jira or equivalent.
•Working knowledge of tag management concepts - understanding what tag management systems (e.g., Adobe Launch, Google Tag Manager) do, how data layers work, and why data quality and consent compliance matter.
•Hands-on experience with email marketing platforms (Zeta Marketing Platform, Braze, Emarsys, Klaviyo, or similar) - including campaign lifecycle, audience segmentation, template management, and performance reporting.

Experience:5-8 yearsDigital marketingMarketing technologyE-commerceRetentionPaid media attribution

Education:Bachelor's

Skills:CommunicationProblem-solvingStakeholder managementDocumentationAsync communication

Languages:English

Tech Stack:Adobe LaunchGoogle Tag ManagerTag managementData layerZeta Marketing PlatformBrazeEmarsysKlaviyoSMS marketingAttentiveAdobe AnalyticsGoogle AnalyticsSalesforce Commerce CloudAzure microservicesSalesforceGDPRCCPAOneTrust

Company Brief

Columbia Sportswear Company

Designs, manufactures, and markets outdoor apparel, footwear, accessories, and equipment under brands including Columbia, Sorel, and Mountain Hardwear, serving consumers globally with performance-driven products for outdoor activities.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Portland, United States

Founded: 1938

Website LinkedIn

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Columbia Sportswear Company

3 months ago

Digital Product Manager (Consumer Growth Platforms)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Location: Bengaluru

Workplace: Onsite

Employment Type: Full time

Job Function: Product Management

Seniority: Mid level

Key Responsibilities

•Lead planning, refinement, review, and sprint commitments; gather requirements and work with development partners to ensure deliverables are met.
•Create acceptance criteria and perform acceptance tests; collaborate with UX designers to deliver user-friendly experiences.
•Translate stakeholder needs into well-written user stories to enable the development team to deliver the product.
•Execute the product vision and roadmap for a given product category; analyze feedback to refine backlog and priorities and drive digital transformation.
•Own the squad backlog, defend prioritization decisions, and communicate trade-offs clearly to stakeholders.

Key Requirements

•Bachelor's Degree in Business or Computer Science or related field.
•5–8 years of professional experience in digital product ownership, digital marketing operations, or a closely related product management or marketing technology role.
•Demonstrated experience as a Digital Product Owner or Product Manager with direct ownership of a product backlog - including writing epics, user stories, and acceptance criteria in Jira or equivalent.
•Working knowledge of tag management concepts - understanding what tag management systems (e.g., Adobe Launch, Google Tag Manager) do, how data layers work, and why data quality and consent compliance matter.
•Hands-on experience with email marketing platforms (Zeta Marketing Platform, Braze, Emarsys, Klaviyo, or similar) - including campaign lifecycle, audience segmentation, template management, and performance reporting.

Experience:5-8 yearsDigital marketingMarketing technologyE-commerceRetentionPaid media attribution

Education:Bachelor's

Skills:CommunicationProblem-solvingStakeholder managementDocumentationAsync communication

Languages:English

Company Brief

Columbia Sportswear Company

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Portland, United States

Founded: 1938

Website LinkedIn