Thumbtack

2 months ago

Senior Product Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 21 hours agoStatus: Live

Job Summary

Lead pro-side product marketing as a strategic thought partner to shape positioning, messaging, and GTM plans for large pros. Own user problem framing through research and insights, define the value proposition for integrations/APIs, and guide adoption of foundational product capabilities. Embed in product pods to coordinate launches with Product, Research, Data Science, Partnerships, Sales, and Success, while maintaining a clear ongoing product narrative for partner-enabled solutions.

Location: Ontario

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Become the expert on pros, competitive platforms, and AI trends; translate needs and pain points into clear problem framing to shape pro strategy and roadmap.
•Define and communicate the value proposition for the integration product, developing messaging and marketing strategies to increase comprehension and adoption.
•Create positioning and messaging for foundational product features that help large pros succeed, building GTM plans to drive adoption.
•Embed within product pods as marketing lead across adoption of integrations/APIs, product gaps limiting success for larger pros, and initiatives that help all pros grow on the platform.
•Partner with Sales, Partnerships, Product, Design, Research, Pro Success, and Enablement to launch features and maintain an ongoing product narrative for partner-enabled solutions.

Pay and Benefits

Salary: USD 135,200 - 174,900

Key Requirements

•6+ years of product marketing experience, ideally across both B2B and B2C products.
•Experience marketing complex, technical products such as APIs and integrations, translating functionality into clear value propositions.
•Strong strategic and product-shaping abilities, including creating problem definitions and using market research and competitive intelligence to influence product strategy.
•End-to-end GTM expertise from insight generation and market assessment through messaging, launch strategy, and performance measurement.
•Ability to collaborate effectively across teams and drive alignment with clear ownership and communication.

Experience:6+ yearsProduct marketingB2BB2CGTM

Skills:Strategic thinkingCollaborationExecutive communicationRelationship buildingProblem framing

Tech Stack:APIsIntegrations

Company Brief

Thumbtack

Provides an online marketplace connecting local service professionals (home improvement, events, lessons, and more) with customers seeking quotes, reviews, and booking tools to hire vetted contractors and providers.

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: San Francisco, United States

Founded: 2008

Website LinkedIn

Loading job details...

Preparing the role view and application actions.

Thumbtack

2 months ago

Senior Product Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 21 hours agoStatus: Live

Job Summary

Location: Ontario

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Become the expert on pros, competitive platforms, and AI trends; translate needs and pain points into clear problem framing to shape pro strategy and roadmap.
•Define and communicate the value proposition for the integration product, developing messaging and marketing strategies to increase comprehension and adoption.
•Create positioning and messaging for foundational product features that help large pros succeed, building GTM plans to drive adoption.
•Embed within product pods as marketing lead across adoption of integrations/APIs, product gaps limiting success for larger pros, and initiatives that help all pros grow on the platform.
•Partner with Sales, Partnerships, Product, Design, Research, Pro Success, and Enablement to launch features and maintain an ongoing product narrative for partner-enabled solutions.

Pay and Benefits

Salary: USD 135,200 - 174,900

Key Requirements

•6+ years of product marketing experience, ideally across both B2B and B2C products.
•Experience marketing complex, technical products such as APIs and integrations, translating functionality into clear value propositions.
•Strong strategic and product-shaping abilities, including creating problem definitions and using market research and competitive intelligence to influence product strategy.
•End-to-end GTM expertise from insight generation and market assessment through messaging, launch strategy, and performance measurement.
•Ability to collaborate effectively across teams and drive alignment with clear ownership and communication.

Experience:6+ yearsProduct marketingB2BB2CGTM

Skills:Strategic thinkingCollaborationExecutive communicationRelationship buildingProblem framing

Tech Stack:APIsIntegrations

Company Brief

Thumbtack

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: San Francisco, United States

Founded: 2008

Website LinkedIn