Lifecycle Marketing Specialist

Abacum
New York, United States
Workplace: HybridFull timeUSD 95,000 - 110,000 annuallyFunction: Marketing & GrowthSkills: ["Organized","Process-oriented","Writing","Editing","Analytics"]

Own the systems and execution that connect content to pipeline for B2B marketing. You’ll manage editorial and lifecycle content, run SEO/AEO execution, and build email nurture and campaign workflows in HubSpot. On the marketing ops side, you’ll administer Framer and the marketing tech stack, track attribution with PostHog/GA4 and server-side tools, and maintain HubSpot lead routing, scoring, and CRM hygiene.

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FursaFursa
Abacum
Abacum
2 months ago

Lifecycle Marketing Specialist

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Last checked: 15 hours agoStatus: Live

Job Summary

Own the systems and execution that connect content to pipeline for B2B marketing. You’ll manage editorial and lifecycle content, run SEO/AEO execution, and build email nurture and campaign workflows in HubSpot. On the marketing ops side, you’ll administer Framer and the marketing tech stack, track attribution with PostHog/GA4 and server-side tools, and maintain HubSpot lead routing, scoring, and CRM hygiene.
Location: New York, United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Manage the editorial calendar and content pipeline, coordinating with writers and internal experts to deliver blogs, case studies, and email copy.
  • •Own SEO and AEO execution, including technical updates, internal links, and monitoring organic rankings.
  • •Build and maintain HubSpot email nurture sequences, newsletters, event promotion emails, and lifecycle campaigns.
  • •Run marketing analytics and reporting using PostHog and GA4, maintaining dashboards and pulling weekly demand-report data.
  • •Admin marketing tech and operations, including HubSpot lead routing/scoring, CRM hygiene, website updates in Framer, and server-side tracking with attribution conventions.

Pay and Benefits

Salary: USD 95,000 - 110,000 annually
Perks:Health InsuranceLearning BudgetEquityLanguage Courses

Key Requirements

  • •3–5 years in B2B SaaS marketing with experience across both content production and marketing operations.
  • •Strong HubSpot experience including workflows, lead scoring, email automation, and reporting.
  • •Comfort publishing and maintaining marketing sites and landing pages using CMS platforms such as Framer, Webflow, or WordPress.
  • •Working knowledge of analytics tools like PostHog and GA4 to pull data, build basic dashboards, and explain results.
  • •Solid writing and editing skills to produce clear, on-brand blog posts and email sequences efficiently.
Experience:B2B SaaSMarketing operations
Skills:OrganizedProcess-orientedWritingEditingAnalytics
Languages:EnglishSpanish
Tech Stack:HubSpotFramerPostHogGoogle Analytics 4A/B testingSemrushScreaming FrogAirOpsStapeWebflowWordPressUTMGTMDefaultChili PiperLeanData

Eligibility

Nationality:US National
Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Abacum
Provides an AI-driven FP&A platform that automates financial planning, forecasting, and reporting to help finance teams streamline budgeting, scenario planning, and collaboration across organizations.
Industry: Enterprise Software
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Funding: Series A
Headquarters: Barcelona, Spain
Founded: 2019
Website