Product Marketing Manager, Growth

Lovable
London, Stockholm, New York
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Writing","Positioning","Cross-functional collaboration","Data curiosity","Iterating quickly"]

Own messaging and positioning for the self-serve product journey, guiding users from signup to activation to expansion. Partner with the Growth PM to translate roadmap and experimentation priorities into on-brand copy, and collaborate with the Lifecycle team on email, in-app, and push messaging. Create positioning guidance and toolkit assets for key segments, write high-leverage touchpoints, and review results to understand not only what worked, but why.

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FursaFursa
Lovable
Lovable
1 day ago

Product Marketing Manager, Growth

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Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Own messaging and positioning for the self-serve product journey, guiding users from signup to activation to expansion. Partner with the Growth PM to translate roadmap and experimentation priorities into on-brand copy, and collaborate with the Lifecycle team on email, in-app, and push messaging. Create positioning guidance and toolkit assets for key segments, write high-leverage touchpoints, and review results to understand not only what worked, but why.
Location: London, Stockholm, New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own messaging and positioning strategy for the self-serve journey from signup through activation and expansion.
  • •Partner with the Growth PM to translate roadmap and experimentation priorities into strong, on-brand messaging.
  • •Collaborate with the Lifecycle team on new content and messaging for email, in-app surfaces, and push notifications.
  • •Create point of view documents and messaging guidance for different self-serve segments to inform lifecycle content and growth campaigns.
  • •Write and refine copy for high-leverage touchpoints and review experiment/campaign messaging to explain why results happened.

Key Requirements

  • •6+ years of experience in product marketing, lifecycle marketing, or content/messaging roles.
  • •Direct experience writing messaging and positioning for a PLG or self-serve product across signup to paid to expansion.
  • •Track record writing customer-facing content, campaigns, or messaging with measurable outcomes.
  • •Experience partnering with product, growth, or lifecycle teams to embed messaging into their workflows without owning roadmap or systems.
  • •Strong writing and positioning skills to explain complex features and craft stories that resonate with specific user segments.
Experience:6+ years
Skills:WritingPositioningCross-functional collaborationData curiosityIterating quickly
Languages:English
Tech Stack:BrazeIterableCustomer.io

Company Brief

Lovable
Lovable builds a conversational AI platform that lets users create apps and websites by chatting with AI, automating full‑stack development and integrations to rapidly produce production-ready software.
Industry: Developer Tools
Company Size: Medium (51 to 250 employees)
Revenue: USD 100M to 250M
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series B
Headquarters: Stockholm, Sweden
Founded: 2023
WebsiteLinkedInGlassdoor