Marketing Data Strategist

Fannie Mae
Washington, Virginia, Plano
Workplace: HybridFull timeUSD 109,000 - 142,000 annuallyFunction: Marketing & GrowthEducation: bachelorsSkills: ["Communicating complex information","Storytelling and presenting insights","Cross-dataset subject matter expertise","Curiosity and adaptability"]

Turn complex marketing data into actionable insights that help Marketing leadership measure, optimize, and personalize campaigns against defined KPIs. Build and govern marketing data, dashboards, and reporting using Tableau and Power BI, partnering with Analytics, Reporting, IT, and Data Engineering. Lead dataset onboarding and UAT, develop measurement plans and documentation, and improve efficiency with automated pipelines while staying current on emerging marketing technologies and platforms.

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FursaFursa
Fannie Mae
Fannie Mae
3 days ago

Marketing Data Strategist

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Last checked: 13 hours agoStatus: Live

Job Summary

Turn complex marketing data into actionable insights that help Marketing leadership measure, optimize, and personalize campaigns against defined KPIs. Build and govern marketing data, dashboards, and reporting using Tableau and Power BI, partnering with Analytics, Reporting, IT, and Data Engineering. Lead dataset onboarding and UAT, develop measurement plans and documentation, and improve efficiency with automated pipelines while staying current on emerging marketing technologies and platforms.
Location: Washington, Virginia, Plano
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Define how marketing should use data to measure and optimize performance and personalization strategies.
  • •Develop and govern marketing data including KPIs, metrics, naming conventions, and documentation, and maintain a marketing measurement plan.
  • •Co-design analytical use cases with Analytics/Reporting teams and support dashboards and reporting systems with accurate KPIs and strategic narratives.
  • •Partner with IT and Data Engineering to uphold data quality and governance and ensure dependable access to certified datasets; maintain technical documentation and data dictionaries/models.
  • •Lead UAT for new datasets, tools, dashboards, and integrations; prioritize ingestion/transformation and develop automated reporting solutions and data pipelines.

Pay and Benefits

Salary: USD 109,000 - 142,000 annually

Key Requirements

  • •4+ years of experience in marketing data strategy and analytics using marketing technology and analytics platforms.
  • •Advanced data visualization skills using Tableau or Power BI.
  • •Strong SQL skills for data extraction, manipulation, and analysis.
  • •Understanding of data warehousing concepts and cloud platforms (e.g., BigQuery, AWS, Redshift).
  • •Experience establishing marketing data quality standards and governance frameworks for complex, multi-source datasets.
Education:Bachelor's
Skills:Communicating complex informationStorytelling and presenting insightsCross-dataset subject matter expertiseCuriosity and adaptability
Tech Stack:TableauPower BISQLBigQueryAWSRedshiftSalesforce Marketing CloudGoogle SuiteGA4Campaign ManagerSearch ConsoleSegmentMParticleAdobe Experience PlatformGDPRCCPA

Company Brief

Fannie Mae
Fannie Mae is a government-sponsored enterprise that provides liquidity, stability, and affordability to the U.S. mortgage market by guaranteeing and purchasing residential mortgage loans and mortgage-backed securities.
Industry: Lending
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Government & Public Sector
Valuation: Public Company (Market Cap in USD)
Funding: Government Funded
Headquarters: Washington, United States
Founded: 1938
WebsiteLinkedIn