Director, Global Marketing & CRM

Samsonite
New York
Workplace: HybridFull timeUSD 175,000 - 185,000 annuallyFunction: Marketing & GrowthSkills: ["Leadership","Communication","Strategic thinking","Mentorship","Team development"]

Director-level marketing leader responsible for global strategy across social, PR and CRM, driving brand growth, consumer engagement, and revenue. Leads cross-functional teams, partners with agencies, and uses data-driven insights to shape multi-channel campaigns, while balancing brand storytelling with commercial impact in a hybrid, on-site 4 days/week setting.

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Samsonite
Samsonite
3 months ago

Director, Global Marketing & CRM

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Last checked: 4 hours agoStatus: Live

Job Summary

Director-level marketing leader responsible for global strategy across social, PR and CRM, driving brand growth, consumer engagement, and revenue. Leads cross-functional teams, partners with agencies, and uses data-driven insights to shape multi-channel campaigns, while balancing brand storytelling with commercial impact in a hybrid, on-site 4 days/week setting.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Develop and lead the global marketing strategy aligned with business and brand objectives across regions and channels.
  • •Drive integrated campaigns across digital, retail, wholesale, social, PR, and CRM, ensuring consistent brand positioning.
  • •Partner with external agencies and vendors to support global marketing initiatives and partnerships.
  • •Lead and develop a high-performing, cross-functional marketing team with a focus on inclusion and collaboration.
  • •Monitor KPIs and ROI, leveraging data to inform strategy and report performance to senior leadership.
Travel: Medium travel

Pay and Benefits

Salary: USD 175,000 - 185,000 annually

Key Requirements

  • •12-15+ years in marketing, PR & CRM roles, preferably with global lifestyle consumer brands, with at least 5 years in a Director level role.
  • •Proven innovation in marketing with an ability to strategize and execute compelling 360 brand marketing initiatives.
  • •Deep understanding of customer profile and segmentation, and ability to develop brand elevating CRM programs and journeys.
  • •Experience setting and implementing cross-channel marketing strategies (retail, outlet, wholesale) with data-driven measurement.
  • •Experience with marketing vehicles including digital and social media, events, and CRM programs (direct mail, email, SMS).
Experience:MarketingCRMGlobal brandsLifestyle brand
Skills:LeadershipCommunicationStrategic thinkingMentorshipTeam development
Languages:English
Tech Stack:CDPCRMSMSData analysisBrand management

Company Brief

Samsonite
Global luggage and travel goods manufacturer offering suitcases, bags, travel accessories and related products under multiple brands. Operates worldwide through retail, wholesale and e-commerce channels, serving leisure and business travelers.
Industry: Consumer Goods
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Luxembourg, Luxembourg
Founded: 1910
WebsiteLinkedIn