Principal Product Manager - Content

G2
United States
Workplace: RemoteFull timeUSD 200,000 - 225,000 annuallyFunction: Product ManagementExperience: 10+ yearsSkills: ["Communication","Cross-functional influence","Product judgment","Customer judgment"]

Lead product strategy for the full G2 Content portfolio, turning proprietary market evidence into a coherent, customer-facing product system. Connect customer objectives and G2 evidence across content creation, rights and approvals, distribution, measurement, and activation. Define portfolio structure and evolution while protecting editorial independence through clear decision rights and cross-functional alignment across Product, Editorial, Research, Engineering, and go-to-market.

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FursaFursa
G2
G2
6 days ago

Principal Product Manager - Content

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 18 hours agoStatus: Live

Job Summary

Lead product strategy for the full G2 Content portfolio, turning proprietary market evidence into a coherent, customer-facing product system. Connect customer objectives and G2 evidence across content creation, rights and approvals, distribution, measurement, and activation. Define portfolio structure and evolution while protecting editorial independence through clear decision rights and cross-functional alignment across Product, Editorial, Research, Engineering, and go-to-market.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Product Management
Seniority: Sr. Manager level

Key Responsibilities

  • •Own product strategy and roadmap for the full G2 Content portfolio, including net-new AI and non-AI capabilities.
  • •Translate customer and market demand into evidence-based product bets and sequenced roadmaps.
  • •Build an AI-native content operations system, including structured content, metadata, provenance, rights, and workflow capabilities.
  • •Connect content creation through distribution, activation, and measurement, using signals to improve future product decisions.
  • •Protect editorial independence by setting decision rights across teams and defining/tracking product, customer, business, and trust metrics.

Pay and Benefits

Salary: USD 200,000 - 225,000 annually

Key Requirements

  • •10+ years of product management experience, including principal- or lead-level ownership of customer-facing products.
  • •Demonstrated product experience in both content systems and advertising/adtech, audience activation, or performance-marketing products.
  • •Strong product judgment in AI-enabled workflows, data products, audience experiences, and human-in-the-loop controls.
  • •Experience consolidating or modernizing a broad portfolio into a sequenced roadmap, migration plan, and shipped outcomes.
  • •Ability to work across Editorial, Creative, Engineering, Data, Research, Sales, Marketing, and customer-delivery teams.
Experience:10+ yearsB2B mediaAdtechPerformance marketing
Skills:CommunicationCross-functional influenceProduct judgmentCustomer judgment

Company Brief

G2
Operates the world’s largest B2B software marketplace that collects and publishes user reviews to help organizations discover, evaluate, and manage software purchases and vendor reputation.
Industry: Online Marketplaces
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: Chicago, United States
Founded: 2012
Glassdoor
Glassdoor: 3.7
WebsiteLinkedInGlassdoor