Director, Marketing Services Strategy

Visa
Miami
Workplace: OnsiteFull timeUSD 151,600 - 242,800 annuallyFunction: Marketing & GrowthSkills: ["Strategic vision","Creative thinking","Analytical thinking","Stakeholder influence","Entrepreneurial mindset"]

Lead the development and strategy of integrated marketing services that drive regional business growth, financial performance, and client success. Own pipeline governance and performance management, synthesize data into QBR/AOP/executive narratives, and partner cross-functionally with Finance, Sales, Product, and stakeholders. Shape how marketing services are positioned, measured, and scaled—incorporating AI in marketing, data-driven personalization, and scalable go-to-market solutions while overseeing agency partners and optimization.

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FursaFursa
Visa
Visa
15 hours ago

Director, Marketing Services Strategy

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Last checked: 15 hours agoStatus: Live

Job Summary

Lead the development and strategy of integrated marketing services that drive regional business growth, financial performance, and client success. Own pipeline governance and performance management, synthesize data into QBR/AOP/executive narratives, and partner cross-functionally with Finance, Sales, Product, and stakeholders. Shape how marketing services are positioned, measured, and scaled—incorporating AI in marketing, data-driven personalization, and scalable go-to-market solutions while overseeing agency partners and optimization.
Location: Miami
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Identify and develop commercial marketing opportunities across client segments and new verticals to drive revenue growth.
  • •Own pipeline governance and performance management, tracking deal stages, conversion risks, revenue outlook, and actions vs. targets.
  • •Develop QBR, AOP, and executive business review materials using pipeline, revenue, margin, risks, opportunities, and business drivers.
  • •Partner with Finance, Business Planning, Sales, Product, and regional stakeholders to report performance, align forecasts, and support investment/resource prioritization.
  • •Oversee creative and media agency partners, including briefs, statements of work, budgets, and performance measurement/optimization aligned to commercial objectives.
Travel: Low travel

Pay and Benefits

Salary: USD 151,600 - 242,800 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kPaid LeaveWellness StipendLife InsuranceFsa/hsa

Key Requirements

  • •10+ years of work experience with a Bachelor’s degree, or 8+ years with an Advanced degree, or 3+ years with a PhD.
  • •Financial acumen with comfort across revenue, pipeline, margin, OPEX, forecasting, ROI, risks/opportunities, and performance reporting to Finance and senior stakeholders.
  • •Strong analytical skills to evaluate business opportunities and translate insights into decisions.
  • •Proven ability to launch and drive adoption of new marketing offerings/initiatives across large matrixed organizations.
  • •Experience preparing QBR/AOP/executive reporting materials and translating performance into concise, decision-ready narratives.
Experience:MarketingData-driven marketingFinancial services
Skills:Strategic visionCreative thinkingAnalytical thinkingStakeholder influenceEntrepreneurial mindset
Tech Stack:AIAutomationData-driven personalization

Company Brief

Visa
Global payments technology company that operates the VisaNet electronic payments network, facilitating credit, debit and digital transactions between consumers, merchants, financial institutions and governments worldwide.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1958
Glassdoor
Glassdoor: 3.8
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