Senior Product Marketing Manager

Faire
San Francisco
Workplace: HybridFull timeUSD 148,000 - 203,500 annuallyFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Communication","Leadership","Problem-solving","Cross-functional collaboration","Strategic thinking"]

Lead development of positioning, messaging, and go-to-market strategy for Faire's product areas in partnership with Product, Design, Marketing, and Revenue; own end-to-end GTM from concept to adoption; translate complex wholesale products for brands and retailers into simple customer stories; collaborate across cross-functional teams and leverage AI to accelerate PMM craft.

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FursaFursa
Faire
Faire
2 months ago

Senior Product Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 8 hours agoStatus: Live
Reposted: similar role first listed 4 months ago

Job Summary

Lead development of positioning, messaging, and go-to-market strategy for Faire's product areas in partnership with Product, Design, Marketing, and Revenue; own end-to-end GTM from concept to adoption; translate complex wholesale products for brands and retailers into simple customer stories; collaborate across cross-functional teams and leverage AI to accelerate PMM craft.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Develop deep customer understanding for your product area and translate those insights into clear, compelling positioning.
  • •Build and own end-to-end GTM strategy for your product area, from positioning through launch and adoption.
  • •Ship directionally right launches fast. Comfortable making calls with 70% of the information and adjusting after, rather than waiting for perfect.
  • •Execute across multiple channels, sequencing customer education to drive behavior change at the right moments in the journey.
  • •Coordinate cross-functional enablement across Revenue, CX, Lifecycle, and other partners to bring GTM plans to life.

Pay and Benefits

Salary: USD 148,000 - 203,500 annually
Equity and Bonus:Equity
Perks:Equity

Key Requirements

  • •6+ years of product marketing experience, or an adjacent role with direct ownership of positioning, messaging, and GTM strategy for complex products.
  • •Track record of building positioning from scratch and reworking the positioning of existing products, then driving consistency across multiple channels.
  • •Builder who makes order from chaos. Comfortable when the path isn't obvious, and energized by the chance to create structure where there is none.
  • •Experience building thematic campaigns across product areas, not just siloed launches.
  • •Uses data to size opportunities, measure impact, and pressure-test strategy. Fluent in the metrics that move the business.
Experience:6+ yearsRetailMarketplaceE-commerce
Skills:CommunicationLeadershipProblem-solvingCross-functional collaborationStrategic thinking
Languages:English
Tech Stack:AIDataMachine learning

Company Brief

Faire
Operates a wholesale marketplace connecting independent retailers with emerging and established brands, providing ordering, logistics, and payment solutions to help small businesses discover and stock unique products.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Headquarters: San Francisco, United States
Founded: 2017
WebsiteLinkedIn