Senior Manager, Demand Generation

Replit
United States
Workplace: HybridFull timeUSD 165,000 - 215,000 annuallyFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Leadership","Communication","Strategic thinking","Collaboration","Analytical reasoning"]

Strategic, hands-on Senior Demand Generation Manager responsible for scaling Replit's B2B demand gen. Owns enterprise campaign strategy, ABM playbooks, audience engagement, and pipeline attribution. Partners with RevOps, Sales, Product Marketing, and Analytics to forecast targets, optimize lead flows, and drive ROIs across multi-channel programs from awareness to closed-won.

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Replit
Replit
5 months ago

Senior Manager, Demand Generation

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Job Summary

Strategic, hands-on Senior Demand Generation Manager responsible for scaling Replit's B2B demand gen. Owns enterprise campaign strategy, ABM playbooks, audience engagement, and pipeline attribution. Partners with RevOps, Sales, Product Marketing, and Analytics to forecast targets, optimize lead flows, and drive ROIs across multi-channel programs from awareness to closed-won.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Own B2B campaign strategy and pipeline accountability
  • •Build enterprise campaign playbooks from scratch
  • •Drive creative direction and relentless optimization
  • •Execute cross-functionally and drive alignment
  • •Leverage Replit's PLG-to-Sales motion

Pay and Benefits

Salary: USD 165,000 - 215,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kEquityCommuter BenefitsWellness StipendPaid Parental

Key Requirements

  • •10+ years of B2C & B2B demand generation experience, with 5+ years in B2B SaaS focused on enterprise customers
  • •Deep expertise in ABM strategies: account selection, multi-channel orchestration, engagement measurement, and campaign creative direction
  • •Hands-on experience with marketing technology (Marketo, HubSpot, Salesforce, 6sense, Demandbase) as a strategic user and stakeholder
  • •Extensive experience establishing lead management frameworks: lead scoring, MQL/SQL definitions, and funnel optimization in partnership with Sales and RevOps
  • •Experience with sales engagement platforms (Outreach, Salesloft), intent data platforms, event marketing, or high-growth tech companies is a plus
Experience:10+ yearsSaaSB2BEnterprise softwareMarketing automation
Skills:LeadershipCommunicationStrategic thinkingCollaborationAnalytical reasoning
Tech Stack:MarketoHubSpotSalesforce6senseDemandbaseOutreachSalesloft

Company Brief

Replit
Provides a browser-based integrated development environment (IDE) and collaborative coding platform that lets developers write, run, and deploy code instantly across many languages and frameworks.
Industry: Developer Tools
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: San Francisco, United States
Founded: 2016
WebsiteLinkedIn