Field Marketing Manager

Asana
San Francisco
Workplace: HybridFull timeUSD 133,000 - 151,000 annuallyFunction: Marketing & GrowthSkills: ["Curiosity","Relationship-building","Cross-functional leadership","Project management","Data-driven decision-making"]

Own Asana’s North America field marketing program end to end, including planning, budgeting, vendor management, and ROI reporting. Partner with AMER field sales leaders, revenue reps, and SDRs to accelerate pipeline through digital campaigns, ABM, experiential events, executive roundtables, and other growth initiatives. Build scalable best practices for regional execution, track KPIs and lead flow, and drive cross-functional event programs aligned to sales goals from concept through completion.

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FursaFursa
Asana
Asana
1 day ago

Field Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Own Asana’s North America field marketing program end to end, including planning, budgeting, vendor management, and ROI reporting. Partner with AMER field sales leaders, revenue reps, and SDRs to accelerate pipeline through digital campaigns, ABM, experiential events, executive roundtables, and other growth initiatives. Build scalable best practices for regional execution, track KPIs and lead flow, and drive cross-functional event programs aligned to sales goals from concept through completion.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and own the North America field marketing program across owned and sponsored events from concept through completion.
  • •Partner with revenue leaders, field sales reps, and SDRs on pre- and post-show strategies to engage target audiences and maximize pipeline generation.
  • •Collaborate with internal partners to execute Asana-hosted events across ABM, Brand, Community, and Customer Advocacy.
  • •Establish repeatable processes, templates, and best practices for regional field marketing activities.
  • •Own tracking and reporting of program results, monitoring event KPIs, lead flow, pipeline creation, and overall ROI.
Travel: Low travel

Pay and Benefits

Salary: USD 133,000 - 151,000 annually
Perks:Health InsuranceFamily BuildingRetirementMeal Options

Key Requirements

  • •4+ years of field marketing experience, ideally for enterprise B2B/SaaS audiences.
  • •Deep event planning and management experience with a track record of executing multifaceted events on tight timelines.
  • •Ability to lead cross-functionally and build relationships with executives and high-profile speakers.
  • •Strong project management skills and the ability to adapt in fast-paced environments.
  • •Working knowledge of marketing technology tools such as Salesforce and Marketo, using data to drive decisions.
Experience:B2B SaaSEnterprise B2B
Skills:CuriosityRelationship-buildingCross-functional leadershipProject managementData-driven decision-making
Languages:English
Tech Stack:SalesforceMarketo

Company Brief

Asana
Asana provides a work management platform that helps teams coordinate, track, and manage tasks, projects, and workflows. It offers collaboration, task tracking, automation, and reporting tools for organizations of all sizes.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2008
Glassdoor
Glassdoor: 4.2
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