Senior Brand Heat Executive

ASOS
London
Workplace: HybridFull timeFunction: Administration & Executive AssistanceSkills: ["Organisational skills","Attention to detail","Project coordination","Communication","Creative judgement"]

Support the delivery of culturally-led Brand Heat activity that keeps ASOS visible and talked about. Coordinate planning and execution across cultural moments, talent-led ideas, collaborations, and reactive social-first activations. Monitor fashion, lifestyle, entertainment, creator, and internet culture signals; translate ideas into briefs, decks, trackers, approvals, and launch materials. Gather performance and learning insights (social, earned coverage, engagement) to inform recommendations and future work.

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FursaFursa
ASOS
ASOS
2 days ago

Senior Brand Heat Executive

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Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live
Reposted: similar role first listed 2 months ago

Job Summary

Support the delivery of culturally-led Brand Heat activity that keeps ASOS visible and talked about. Coordinate planning and execution across cultural moments, talent-led ideas, collaborations, and reactive social-first activations. Monitor fashion, lifestyle, entertainment, creator, and internet culture signals; translate ideas into briefs, decks, trackers, approvals, and launch materials. Gather performance and learning insights (social, earned coverage, engagement) to inform recommendations and future work.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Coordinate planning and delivery of Brand Heat activity across cultural moments, talent-led ideas, collaborations, reactive opportunities, and social-first activations.
  • •Track relevant fashion, lifestyle, entertainment, creator, and internet culture signals and share updates on opportunities, competitor activity, and emerging conversations.
  • •Prepare briefs, decks, status updates, project plans, and launch materials; translate ideas into actions for Creative, Social, Talent, PR, Commercial, and agency partners.
  • •Coordinate reactive and real-time activity by managing approvals, assets, copy, product information, stakeholder inputs, and launch requirements.
  • •Gather performance results and social insights (earned coverage, engagement, learnings) and turn them into summaries and recommendations for the Brand Heat Lead and wider team.

Pay and Benefits

Perks:Employee DiscountAnnual LeavePrivate MedicalSample SalesLearning Budget

Key Requirements

  • •Experience in brand marketing, social, talent, influencer, PR, partnerships, content, or project coordination, ideally within fashion, lifestyle, beauty, entertainment, or digital-first brands.
  • •Strong interest in fashion, social platforms, creators, internet culture, and cultural moments.
  • •Highly organised with strong attention to detail and the ability to manage multiple moving parts.
  • •Ability to create clear documents such as decks, trackers, briefs, and status updates.
  • •Comfort using performance data, social reporting, and cultural insight to support recommendations.
Experience:FashionLifestyleBeautyEntertainmentDigital-first
Skills:Organisational skillsAttention to detailProject coordinationCommunicationCreative judgement
Languages:English

Company Brief

ASOS
ASOS plc is a UK-based online fashion and beauty retailer selling thousands of branded and own-label products worldwide through its e-commerce platform, targeting young adult customers with fast-fashion, marketplace third-party brands, and integrated logistics and marketing services.
Industry: E-commerce
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 2000
Glassdoor
Glassdoor: 3.4
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