Social Media Strategy & Competitive Intelligence Intern (Kuala Lumpur, Kuala Lumpur, MY, N/A)

Reckitt
Kuala Lumpur
Workplace: OnsiteInternshipFunction: Communications, PR & CommunityEducation: bachelorsSkills: ["Intellectual curiosity","Analytical thinking","Critical thinking","Communication","Independence"]

Support a marketing team focused on social media strategy and competitive intelligence. Build frameworks to monitor competitors across TikTok, Instagram, Facebook, and YouTube, analyze brand positioning and content performance, and translate cultural signals into commercially relevant insights. Produce weekly and monthly reporting, help develop content plans and campaign territories, and contribute to creator and influencer identification while benchmarking brand activity and learnings.

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Reckitt
Reckitt
1 hour ago

Social Media Strategy & Competitive Intelligence Intern (Kuala Lumpur, Kuala Lumpur, MY, N/A)

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Job Summary

Support a marketing team focused on social media strategy and competitive intelligence. Build frameworks to monitor competitors across TikTok, Instagram, Facebook, and YouTube, analyze brand positioning and content performance, and translate cultural signals into commercially relevant insights. Produce weekly and monthly reporting, help develop content plans and campaign territories, and contribute to creator and influencer identification while benchmarking brand activity and learnings.
Location: Kuala Lumpur
Workplace: Onsite
Employment Type: Internship
Job Function: Communications, PR & Community
Seniority: Intern level

Key Responsibilities

  • •Develop a structured framework to monitor competitors across social and emerging digital platforms.
  • •Analyze competitors’ brand positioning, content strategy, creative territories, campaign activity, and influencer partnerships.
  • •Monitor emerging conversations and translate social and cultural signals into implications for brand and content strategy.
  • •Produce weekly intelligence updates and monthly competitive reviews, transforming social activity into actionable insights.
  • •Support social media strategy, campaign territories, annual content plans, creator/influencer identification, and post-campaign learnings.

Pay and Benefits

Perks:Parental BenefitsEmployee AssistanceLife InsuranceEquity

Key Requirements

  • •Currently pursuing a degree in Marketing, Business, Economics, Communications, Psychology, Sociology, Data Analytics or a relevant discipline.
  • •Exceptional intellectual curiosity and interest in how brands, platforms and culture influence consumer behaviour.
  • •Strong analytical and critical-thinking skills to identify patterns, challenge assumptions, and develop original perspectives.
  • •Excellent written, verbal and visual communication skills for presenting insights and narratives.
  • •Strong proficiency in Microsoft PowerPoint and Excel, with an ability to work independently and manage ambiguity.
Education:Bachelor's in Marketing, Business, Economics, Communications, Psychology, Sociology, Data Analytics
Skills:Intellectual curiosityAnalytical thinkingCritical thinkingCommunicationIndependence
Tech Stack:TikTokInstagramFacebookYouTubeMicrosoft PowerPointExcel

Company Brief

Reckitt
Global consumer goods company producing health, hygiene, and home products across well-known brands. Operates in multiple markets offering over-the-counter health, personal care, and household cleaning products to consumers worldwide.
Industry: FMCG
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Slough, United Kingdom
Founded: 1999
WebsiteLinkedIn