Senior Manager, Performance Marketing

Airwallex
Singapore
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Strategic leadership","Analytical thinking","Communication","Cross-functional collaboration","Executive presentation"]

Lead Airwallex’s global performance marketing strategy to drive customer acquisition, revenue growth, and efficiency across paid search, paid social, programmatic, and emerging digital channels. Partner with regional marketing leads, product marketing, analytics, and revenue teams to build scalable frameworks, operating models, and investment strategies. Own global growth roadmap and playbooks, standardize testing and reporting, and use measurement and experimentation to improve LTV:CAC and pipeline outcomes.

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Airwallex
Airwallex
1 day ago

Senior Manager, Performance Marketing

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Job Summary

Lead Airwallex’s global performance marketing strategy to drive customer acquisition, revenue growth, and efficiency across paid search, paid social, programmatic, and emerging digital channels. Partner with regional marketing leads, product marketing, analytics, and revenue teams to build scalable frameworks, operating models, and investment strategies. Own global growth roadmap and playbooks, standardize testing and reporting, and use measurement and experimentation to improve LTV:CAC and pipeline outcomes.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Develop and operationalize the global performance marketing strategy across paid search, paid social, programmatic, and emerging channels.
  • •Localize global frameworks with regional teams (APAC, EMEA, North America) into market-specific plans that drive efficiency and scale.
  • •Design channel mix, investment allocation, and measurement frameworks tied to pipeline, revenue, and LTV:CAC goals.
  • •Lead quarterly planning cycles including budget forecasting, scenario modeling, and regional investment trade-offs.
  • •Collaborate on incrementality testing and experimentation (e.g., MMMs, geo-experiments, brand lift studies) and standardize reporting and playbooks for operational excellence.

Key Requirements

  • •8+ years of B2B or fintech performance marketing experience with strategic leadership of multi-channel global acquisition programs.
  • •Proven success driving measurable pipeline growth and improving marketing efficiency (e.g., LTV:CAC, payback period).
  • •Hands-on understanding of SFDC/Salesforce and Building Looker tables.
  • •Expertise in paid search, paid social, display, and emerging channels; familiarity with ABM and demand generation.
  • •Strong analytical acumen with experience in advanced measurement, attribution, and experimentation frameworks; bachelor’s degree in a related field.
Experience:8+ yearsFintechB2BSaaS
Education:Bachelor's in Marketing, Statistics, Computer Science, Economics, or related field
Skills:Strategic leadershipAnalytical thinkingCommunicationCross-functional collaborationExecutive presentation
Tech Stack:SFDCSalesforceLookerGoogle AdsLinkedInMetaSA360MarketoHubSpotTableauGoogle Data StudioMMMsGeo-experimentsBrand lift studies

Company Brief

Airwallex
Airwallex is a global payments and financial platform that provides business accounts, cross-border payments, treasury, corporate cards, and embedded finance APIs to help companies manage global financial operations and scale internationally.
Industry: Fintech Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Singapore, Singapore
Founded: 2015
Glassdoor
Glassdoor: 3.7
WebsiteLinkedInGlassdoor