Senior Demand Generation Manager| Canada | Remote

Grafana Labs
Canada
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 3+ yearsSkills: ["Communication","Collaboration","Data-driven","Problem-solving"]

Experienced, AI-native demand generation specialist to own Grafana’s lifecycle and nurture programs from awareness to adoption and expansion. Lead AI-driven nurture expansion, multi-channel execution with AI integration, and data-driven attribution across OSS adoption, self-serve trials, and enterprise pipeline, while partnering with Sales, SDRs, content, and creative to drive shared outcomes.

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Grafana Labs
Grafana Labs
4 months ago

Senior Demand Generation Manager| Canada | Remote

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Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Experienced, AI-native demand generation specialist to own Grafana’s lifecycle and nurture programs from awareness to adoption and expansion. Lead AI-driven nurture expansion, multi-channel execution with AI integration, and data-driven attribution across OSS adoption, self-serve trials, and enterprise pipeline, while partnering with Sales, SDRs, content, and creative to drive shared outcomes.
Location: Canada
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own AI-Driven Nurture Program Expansion: Lead the strategy and evolution of AI-powered nurture programs across the funnel to deepen engagement, improve conversion, and expand pipeline attribution.
  • •Multi-Channel Execution with AI Integration: Own strategy and execution for lifecycle campaigns across email nurture, website personalization, and paid channels with AI workflows embedded throughout.
  • •Data Analysis & Attribution: Conduct complex campaign analysis using traditional analytics tools and AI-assisted analysis; translate findings into recommendations for GTM leadership and define what to measure across OSS adoption, self-serve trials, and enterprise pipeline.
  • •Cross-Functional Ownership: Partner with Sales, SDRs, content, and creative to drive alignment and own shared outcomes across org lines.
  • •You will be responsible for owning end-to-end program development from ideation to optimization and communicating impact to leadership.

Pay and Benefits

Equity and Bonus:Equity
Perks:RsusRemote WorkAnnual Leave

Key Requirements

  • •3+ years of experience in B2B SaaS demand generation or growth marketing
  • •Demonstrated experience owning a program end-to-end - from ideation and strategy through launch, reporting, and continuous optimization
  • •Active AI tool usage: you've built workflows, automated processes, or designed AI-assisted programs
  • •Strong data literacy and attribution capability across a PLG + commercial motion; ability to connect OSS adoption, self-serve trials, and enterprise pipeline signals
  • •Clear, confident communicator with marketing and GTM leadership
Experience:3+ yearsSaaSDeveloper tools
Skills:CommunicationCollaborationData-drivenProblem-solving
Languages:English
Tech Stack:AIEmailWebsite personalizationPaid media

Company Brief

Grafana Labs
Develops open-source and commercial observability tools, including Grafana for metrics visualization, Loki for log aggregation, and Tempo for tracing, enabling organizations to monitor, analyze, and visualize system performance and telemetry data.
Industry: Developer Tools
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: New York, United States
Founded: 2014
WebsiteLinkedIn