Assistant Brand Manager

The Kraft Heinz Company
Japan
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 3-4 yearsEducation: bachelorsSkills: ["Communication","Interpersonal","Teamwork","Leadership","Cross-cultural","Problem-solving"]

The Assistant Brand Manager supports Brand Managers and Category Leads to drive strategy for the Taste Elevation Portfolio in the Retail sector, leading initiatives from category analysis to NPD, budget control, and cross-functional collaboration across Japan. The role includes managing campaigns, researching consumer insights, and ensuring P&L targets while coordinating with Marketing, PD, and Sales teams. Proficiency in Japanese and English is required.

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The Kraft Heinz Company
The Kraft Heinz Company
7 months ago

Assistant Brand Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 days agoStatus: Live

Job Summary

The Assistant Brand Manager supports Brand Managers and Category Leads to drive strategy for the Taste Elevation Portfolio in the Retail sector, leading initiatives from category analysis to NPD, budget control, and cross-functional collaboration across Japan. The role includes managing campaigns, researching consumer insights, and ensuring P&L targets while coordinating with Marketing, PD, and Sales teams. Proficiency in Japanese and English is required.
Location: Japan
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Analysis: conduct category analysis for key categories and report market performance with insights into root causes.
  • •Activation and Campaigns: lead brand projects such as media campaigns, promotions, PR, range extension, and innovation.
  • •New Product Development: lead innovation agenda and pipeline; coordinate cross-functional teams for successful product launches; manage P&L and growth targets.
  • •Research: collaborate with Consumer Insight Manager to plan and execute research for new products, campaigns, and brand tracking.
  • •Budget Control and Other tasks: manage project budgets; support marketing, PD, and Sales with samples and trade materials; assist with customer queries and administrative tasks.

Key Requirements

  • •Minimum of 3-4 years of experience in FMCG industry.
  • •Strong interest and aspiration in brand management/marketing/customer marketing/trade marketing.
  • •Good team leader and team player with strong interpersonal and communication skills to influence internal and external teams.
  • •Ability to work in a diverse, multi-cultural environment with strong cross-functional communication.
  • •Bachelor’s degree; proficiency in Japanese and English; MS Office skills, particularly Excel and PowerPoint.
Experience:3-4 yearsFMCGMarketingBrand managementRetail
Education:Bachelor's
Skills:CommunicationInterpersonalTeamworkLeadershipCross-culturalProblem-solving
Languages:JapaneseEnglish
Tech Stack:MS ExcelMS PowerPointMS OfficeDigital marketing

Company Brief

The Kraft Heinz Company
The Kraft Heinz Company is a global food and beverage company producing iconic packaged foods and condiments across categories like cheese, meals, condiments, and beverages, serving retail, foodservice, and consumer markets worldwide.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Chicago, United States
Founded: 2015
WebsiteLinkedIn