Director, New Business Development & Franchise Marketing, South Korea

Lead NBCUniversal’s growth in South Korea by developing new business and franchise strategy across Retail, Gaming, Experience, and digital. Own long-term planning for priority IP, shape brand portfolio strategy, and create bridge content and digital/social strategies that manage franchise lifecycles. Execute territory-specific franchise marketing activations, coordinate cross-divisional marketing and PR programs, and oversee events and key performance analytics to drive CP revenue and brand value.