Marketing Manager, Catalogue

Sony Music
Sydney
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Communication","Leadership","Collaboration","Problem-solving","Creative thinking"]

Drive global catalogue campaigns, partnering with artists and international teams to maximise visibility, audience growth, and revenue for Sony Music’s catalogue across digital, physical and emerging platforms. Lead creative storytelling, data-driven optimization, and CRM/e-commerce activation while building relationships with artists, management, and internal stakeholders.

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Sony Music
Sony Music
3 months ago

Marketing Manager, Catalogue

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Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live

Job Summary

Drive global catalogue campaigns, partnering with artists and international teams to maximise visibility, audience growth, and revenue for Sony Music’s catalogue across digital, physical and emerging platforms. Lead creative storytelling, data-driven optimization, and CRM/e-commerce activation while building relationships with artists, management, and internal stakeholders.
Location: Sydney
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Manage a roster of catalogue artists and projects, acting as the day-to-day marketing lead and key internal point of contact.
  • •Develop and execute innovative marketing campaigns that drive revenue, audience growth and long-term artist value.
  • •Identify opportunities within Sony’s young catalogue, trending/reactive tracks and domestic roster.
  • •Collaborate closely with Domestic and International marketing teams, international repertoire owners and global teams on campaign strategy and execution.
  • •Work cross-functionally with Digital, Audience, Creative, Commercial, Legal, Publicity, Radio, Licensing and Analytics teams to deliver impactful campaigns.

Pay and Benefits

Perks:Health InsuranceLife InsuranceParental LeaveChildcareLearning BudgetCar LeasingIndustry Discounts

Key Requirements

  • •4+ years experience in music, entertainment, media or a related marketing environment.
  • •Passionate about music, culture, audience behaviour and digital marketing.
  • •Strong understanding of how fans engage with artists, songs, albums, playlists and content across platforms.
  • •Organised and detail-oriented, with the ability to manage multiple projects and priorities simultaneously.
  • •Strong communication and relationship-building skills across artists, management and internal stakeholders, locally or internationally.
Experience:4+ yearsMusicEntertainmentMarketingDigital marketing
Skills:CommunicationLeadershipCollaborationProblem-solvingCreative thinking
Languages:English
Tech Stack:CRMAnalyticsSocial mediaE-commerceDigital marketing

Company Brief

Sony Music
Global recorded music company and artist services organization managing recording, publishing partnerships, and distribution for major and independent artists across diverse genres worldwide.
Industry: Music Industry
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York, United States
Founded: 1929
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