PC Publishing & PR Manager - Games

ByteDance
Seattle
Workplace: OnsiteFull timeFunction: Communications, PR & CommunityExperience: 5+ yearsSkills: ["Communication","Relationship management","Cross-functional collaboration"]

Own PR and publishing strategy for PC games and brand-oriented mobile games across Europe and North America. Build and leverage relationships with mainstream gaming media to tailor outreach and win targeted coverage. Plan collaboration with major global gaming exhibitions, including ROI evaluation and vendor coordination. Lead publishing processes across platforms like Steam, PlayStation, and Xbox, driving exposure through partnerships and platform operations.

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FursaFursa
ByteDance
ByteDance
1 month ago

PC Publishing & PR Manager - Games

âś“ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 31 days agoStatus: Live
Reposted: similar role first listed 1 month ago

Job Summary

Own PR and publishing strategy for PC games and brand-oriented mobile games across Europe and North America. Build and leverage relationships with mainstream gaming media to tailor outreach and win targeted coverage. Plan collaboration with major global gaming exhibitions, including ROI evaluation and vendor coordination. Lead publishing processes across platforms like Steam, PlayStation, and Xbox, driving exposure through partnerships and platform operations.
Location: Seattle
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Manager level

Key Responsibilities

  • •Develop and execute media strategy for PC games and brand-oriented mobile games in Europe and North America.
  • •Manage relationships with mainstream gaming media; understand editors’ preferences and tailor pitching to secure coverage.
  • •Strategize participation in major gaming exhibitions in Europe and North America, including evaluating ROI and coordinating vendors.
  • •Lead general publishing processes across major platforms (Steam, PlayStation, Xbox, etc.).
  • •Drive exposure opportunities through business partnerships and platform operations.

Key Requirements

  • •5+ years of PR experience in gaming or related industries.
  • •Strong media network across multiple gaming platforms and deep understanding of media landscapes.
  • •Excellent communication and relationship management skills.
  • •Cross-functional collaboration experience (e.g., social media, community, PR).
  • •Deep involvement in the gaming industry, including familiarity with PC and major-brand gamer communities and gaming culture.
Experience:5+ yearsGamingPC gamesPRMedia relations
Skills:CommunicationRelationship managementCross-functional collaboration
Tech Stack:SteamPlayStationXboxPC gamesGaming exhibitions

Company Brief

ByteDance
Develops consumer internet and content platforms, including TikTok and other apps for short-form video, news, and entertainment. It also builds advertising, commerce, and creator tools that connect audiences, brands, and publishers across global markets.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: Beijing, China
Founded: 2012
WebsiteLinkedIn