Senior Marketing Content Writer, Demand Generation

SentiLink
United States
Workplace: RemoteFull timeUSD 100,000 - 120,000 annuallyFunction: Content & Editorial (Writing/Editing)Skills: []

Create campaign content that turns a single anchor asset into a full nurture and go-to-market kit across demand generation, product marketing, sales, and events. Own end-to-end derivative content (landing pages, email/nurture, ad copy, briefs, webinars, seller one-pagers), develop social editorial and partner proof libraries, produce YouTube video content, execute AEO/SEO work, and measure impact against pipeline-driving conversion and engagement.

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SentiLink
SentiLink
2 days ago

Senior Marketing Content Writer, Demand Generation

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Last checked: 5 hours agoStatus: Live

Job Summary

Create campaign content that turns a single anchor asset into a full nurture and go-to-market kit across demand generation, product marketing, sales, and events. Own end-to-end derivative content (landing pages, email/nurture, ad copy, briefs, webinars, seller one-pagers), develop social editorial and partner proof libraries, produce YouTube video content, execute AEO/SEO work, and measure impact against pipeline-driving conversion and engagement.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Mid level

Key Responsibilities

  • •Own end-to-end execution of derivative campaign content kits (landing pages, email/nurture sequences, ad copy, briefs, webinar abstracts, whitepapers, LinkedIn posts, and more).
  • •Partner with Demand Generation and Product Marketing to translate campaign messaging into audience-specific copy across verticals, buyer roles, and funnel stages.
  • •Support event content from pre-show outreach and registration copy through session promotion and post-event follow-up sequences.
  • •Own the social editorial calendar and publishing, including cadence, queue, creative, and copy, and implement new video strategies.
  • •Build and maintain partner proof assets (case studies, reference stories, quote database, retro one-pagers, win narratives) and develop YouTube campaign video content with a test-and-refine approach.

Pay and Benefits

Salary: USD 100,000 - 120,000 annually
Perks:Health Insurance401kPaid LeaveHome Office

Key Requirements

  • •5+ years writing marketing content, with most experience in demand generation or growth-focused work.
  • •Produce full campaign kits from a single anchor asset.
  • •Write for technical B2B audiences in regulated spaces (fintech, financial services, risk, payments, or security) and translate SME input into compelling copy.
  • •Own deadlines across concurrent campaigns while priorities shift with the market.
  • •Comfort using AI as a support tool but not as a primary writing source; prioritize human voices over AI-enablement.
Experience:FintechFinancial servicesIdentity verificationRiskPaymentsSecurityDemand generationGrowth-focused work
Tech Stack:HubSpotSEMrushCanvaWordPressYouTubeLinkedInSEOAEOMarketing automation

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

SentiLink
Provides machine learning-based identity verification and fraud prevention solutions to financial services companies, helping detect synthetic identities, account takeover, and payment fraud to reduce losses and onboarding risk.
Industry: Cybersecurity
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Funding: Series C
Headquarters: San Mateo, United States
Founded: 2017
WebsiteLinkedIn