NerdWallet

4 weeks ago

Performance Marketing Manager, Affiliate Program Management

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Role oversees growth across NerdWallet’s affiliate and strategic partnerships channels, owning end-to-end program management from partner recruitment and relationship development to performance analysis, reporting, and cross-channel collaboration with Paid Media to optimize budget allocation and channel synergy.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Own affiliate and partnerships channel reporting including daily, weekly, and monthly performance dashboards tracking clicks, conversions, CPA, revenue, and ROI; analyze data to identify trends, anomalies, and optimization opportunities.
•Serve as the primary point of contact for all affiliate and strategic partners (publishers, networks, sub-networks, technology platforms); conduct regular business reviews to assess performance, align on goals, and identify growth opportunities.
•Recruit, onboard, and activate new affiliates aligned with business growth objectives; negotiate commission structures, promotional placements, and performance incentives to maximize partner value and ROI.
•Conduct incrementality testing and attribution analysis to accurately measure affiliate channel contribution and avoid cannibalization; monitor for fraudulent activity and maintain traffic quality.
•Plan and execute affiliate/partnership promotional campaigns including seasonal pushes, product launches, and co-marketing initiatives; develop creative briefs and manage affiliate assets that drive conversion.

Pay and Benefits

Salary: USD 89,000 - 138,000 annually

Equity and Bonus:Equity

Perks:Health Insurance401kWellness StipendWifi StipendHome Office

Key Requirements

•3–6 years of hands-on affiliate marketing experience, ideally within a performance marketing or DTC/e-commerce environment.
•Demonstrated experience managing affiliate programs using affiliate management platforms such as HasOffers/TUNE, Cake, Everflow, or comparable technology.
•Strong analytical skills with the ability to work fluently in Excel/Google Sheets, and experience with BI tools (Tableau, Looker, or similar).
•Experience with cross-channel paid media strategy and familiarity with SEM, Paid Social, and Display channel dynamics.
•Proven track record of growing an affiliate program through partner recruitment, relationship management, and data-driven optimization.

Experience:3-6 yearsFintechE-commerce

Skills:CommunicationProblem-solvingLeadership

Tech Stack:ExcelGoogle SheetsTableauLookerHasOffersTUNECakeEverflowSKAdNetworkTracking pixelsAttribution

Company Brief

NerdWallet

NerdWallet provides personal finance guidance, comparison tools, and financial product recommendations (credit cards, mortgages, insurance, loans) to help consumers and small businesses make informed money decisions via content, calculators, and advisory services.

Industry: Publishing

Company Size: Large (251 to 1,000 employees)

Revenue: USD 500M to 1B

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2009

Glassdoor: 3.5

Website LinkedIn Glassdoor

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NerdWallet

4 weeks ago

Performance Marketing Manager, Affiliate Program Management

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Own affiliate and partnerships channel reporting including daily, weekly, and monthly performance dashboards tracking clicks, conversions, CPA, revenue, and ROI; analyze data to identify trends, anomalies, and optimization opportunities.
•Serve as the primary point of contact for all affiliate and strategic partners (publishers, networks, sub-networks, technology platforms); conduct regular business reviews to assess performance, align on goals, and identify growth opportunities.
•Recruit, onboard, and activate new affiliates aligned with business growth objectives; negotiate commission structures, promotional placements, and performance incentives to maximize partner value and ROI.
•Conduct incrementality testing and attribution analysis to accurately measure affiliate channel contribution and avoid cannibalization; monitor for fraudulent activity and maintain traffic quality.
•Plan and execute affiliate/partnership promotional campaigns including seasonal pushes, product launches, and co-marketing initiatives; develop creative briefs and manage affiliate assets that drive conversion.

Pay and Benefits

Salary: USD 89,000 - 138,000 annually

Equity and Bonus:Equity

Perks:Health Insurance401kWellness StipendWifi StipendHome Office

Key Requirements

•3–6 years of hands-on affiliate marketing experience, ideally within a performance marketing or DTC/e-commerce environment.
•Demonstrated experience managing affiliate programs using affiliate management platforms such as HasOffers/TUNE, Cake, Everflow, or comparable technology.
•Strong analytical skills with the ability to work fluently in Excel/Google Sheets, and experience with BI tools (Tableau, Looker, or similar).
•Experience with cross-channel paid media strategy and familiarity with SEM, Paid Social, and Display channel dynamics.
•Proven track record of growing an affiliate program through partner recruitment, relationship management, and data-driven optimization.

Experience:3-6 yearsFintechE-commerce

Skills:CommunicationProblem-solvingLeadership

Tech Stack:ExcelGoogle SheetsTableauLookerHasOffersTUNECakeEverflowSKAdNetworkTracking pixelsAttribution

Company Brief

NerdWallet

Industry: Publishing

Company Size: Large (251 to 1,000 employees)

Revenue: USD 500M to 1B

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2009

Glassdoor: 3.5

Website LinkedIn Glassdoor